Yan Liu

Director of International Business Center

Shenzhen, Guangdong, China

About

Position Label:EMBA of HKUST,Director of Sales & Marketing , Product Manager, Global Development, etc. Management Advantage: Focusing on marketing field for 16 years, with international and domestic top medical equipment group middle and high level marketing management background, through R&D, production, supply chain, business logistics, finance, marketing and operation management, in-depth study of the market and customers, which can be innovative formulation according to product characteristics, combined with customer needs. The marketing strategy carries on the channel layout to achieve the business goal, has many successful cases in the domestic and foreign medical field marketing management. Team Empowerment: Focus on team building, implement goal management, stimulate team potential by formulating open and transparent performance and incentives, improve professional competence by combining training and guidance, lead the team by example to tackle key/difficult projects, and provide all-round team empowerment. Core Quality: Integrity, excellent leadership and innovation ability, be good at resource integration through multi-dimensional communication and coordination to achieve goals, so as to achieve mission.

Experience

  • Director at Shenzhen zhonghe headway bio-science & tech co., Ltd.
    Nov 2019 - Dec 2022 · 3 yrs 2 mos

  • Director of sales, Marketing, Service & Manufacture at Beijing Red Marple Tech Co., Ltd
    Jul 2018 - Apr 2019 · 10 mos

    Responsibilities: It is a start-up company. It joins in the rapid development period as the marketing director and manages the marketing team in an all-round way. After that, it becomes the implementation director, the production director and the R&D product manager. It is responsible for all the operation and management of the company except finance and R&D. DANIEL LIU Location:Shenzhen Position:Director of sales & Marketing Mobile:+8613823150715 E-mail:[email protected] SUMMARY Reporting to: Chairman and General Manager (Mr. Zhao GuoDong) Team reengineering: according to the company's strategic plan, the whole country's business is sorted out, 10 people team optimization and 4 people team reengineering are completed, the daily sales task is refined, through the automatic supervision of the data connection system for dealers and hospital visits, the salary system and marketing management system are set up to stimulate team potential. Overall management: Managing administrative, procurement, production and service departments simultaneously, implementing target management, setting up management framework of each department, consulting with R&D, implementing product development life cycle management, promoting the establishment of new product BOM, saving 30% of the cost of new product development. Marketing Development: Lead the marketing team to carry out marketing promotion through high-quality academic activities, get to know Kols, establish VIPs good relationship; optimize work flow, improve team cooperation; follow up past projects, through problem diagnosis and solve multi-project after-sales management problems, obtain customer recognition, build product benchmarking, and promote the market.

  • Director of Sales at Shenzhen MGI Tech Co., Ltd
    Feb 2017 - Mar 2018 · 1 yr 2 mos

    Responsibilities: Join in the early days of the company, from 0 to 1 team building and market planning layout, support the company to achieve strategic objectives. Reporting to: EMT member of BGI Group (Duncan Yu Mr.) Marketing Planning: According to the company's strategic objectives, NGS as the core to establish a comprehensive marketing strategy, determine the marketing model, formulate the annual budget and "Dealer Management Measures",, leading the development of affiliated transactions and external sales business, to achieve the company's performance goals. Business Layout: According to the development of gene business, target customers are divided into five categories, targeted marketing strategies are formulated, real needs are tapped, personalized services for standard products are formulated, major project negotiations and contract signing are led, more than 2300 potential customers on the first and new lines are developed, and more than 300 intentional customers are intended. Team building: With "medical specialty + comprehensive ability" as the standard to complete team formation, formulate a systematic and comprehensive professional training system, establish an internal sharing mechanism (daily genetic subject sharing), improve the team's professional competence in an all-round way, and train group marketing personnel for many times by team members in the later period.

  • Deputy Director in international marketing department of surgical products BU in mindray at Shenzhen Mindray bio-medical electronics Co., Ltd.
    Jan 2009 - Jan 2016 · 7 yrs 1 mo

    Responsibilities: Be a product managers for one year - department managers for two years - Deputy Director- Surgical BU & Sales & Marketing for 3.5 years +, taking the company's business needs as the starting point, was entrusted with a heavy responsibility, to expand business and develop key projects in many countries around the world, leading the responsible production line, the first growth rate for six consecutive years; Surgery Department's business international industry Starting from 0, the sales revenue of surgical product line ranks seventh in the world and first in China in six years. Professional highlights: 2009-2010 as product manager with hard work and excellent performance; from August 2010, I established the International Sales Department of Surgery as department manager, and the sales business development growth rapidly, according to the company's development plan, in 2012, we established of the Surgical BU as deputy director. Responsible for overall planning, operation, product planning, sales, marketing, commerce, logistics, service and other management of surgical business, responsible for sales revenue budget and period cost budget, formulate human resources budget accordingly, and submit to the board of directors for approval. Marketing management: According to the company's strategic objectives, the company will decompose, formulate three-year plans and annual plans for international marketing, channels, personnel and products, make sales revenue and cost budgets for surgical products, supervise and implement them. The average annual growth rate of sales of surgical products in the international market is 60%+. credit, management of business 0 bad debts. Making annual revenue budget and cost budget, controlling "period cost" and supervising the implementation of cost sharing monthly, the operating profit of the product line managed has beengreatly improved.

  • Sales Support Manager in Surgical Workplace at Maquet Getinge Group
    Jun 2007 - Aug 2009 · 2 yrs 3 mos

    Enterprise Profile: The turnover and brand are the world's first suppliers of operating room equipment (German enterprise, founded in 1883, now under the Getinge Group) Responsibilities: Responsible for supporting Ceiling pendant and Viorap projects in China. Reporting to: General Manager of Sales in China (Mr. Umoto ) Major achievements: covering the vast majority of the operating rooms and ICU projects of top third-class hospitals in China, with sales performance of over 100 million yuan.