Singapore
Enjoys experimenting and executing ideas to inspire richer brand storytelling in this fast growing media world. Excited and passionate building, delivering solutions and programmes to bring value to our partners and community. Pursued a diverse set of roles in Banking across sales, product management, partnerships and digital engagement.
Set up Digital Centre of Excellence and lead B2B digital marketing and corporate web management to elevate brand awareness, deepen customer engagement and generate leads Awarded with Gold for Excellence in Search Marketing for Sustainability by Marketing Excellence Awards 2024
Develop strategies and execute always-on B2B digital advertising campaigns for SME products and B2C for UOB Asset Management Invest Retail App across search, display and social to drive brand building and lead generation Educated SMEs in the The FinLab Smart Business Transformation Programme on data-driven social media strategies and creative content marketing Engaged FinTechs to leverage on ecosystem partnerships. Launched and promoted the usage of Singapore’s first digital advisory platform for corporates with UOB Asset Management and FNZ Group
Led collaboration with Google as exclusive bank partner on Go Global, the first Google export marketing initiative in APAC, to help SMEs develop digital capabilities and jumpstart entry of new markets through the web with a comprehensive range of resources and tools On-boarded partners on Singapore’s first B2B online marketplace for SMEs to purchase business essentials at bulk prices Managed portfolio acquisition for tech startups through community building activities, customer focused strategies, scale opportunities, marketing and events executions
Contributed to strategy development and initiated new campaigns to grow market share for life insurance with Prudential for Retail Banking portfolio across 15 banking branches and New Business segment
Exceeded targets in revenue generation and customer satisfaction for high net worth clients