Greater Paris Metropolitan Region
Extensive experience in Field and Channel Marketing developing new markets and selling complex B2B IT solutions within all industries in EMEA and International. A hands-on, result-oriented person with : - Expert knowledge of business and marketing strategy, concepts, tools and cross-channel marketing techniques to build 360 marketing programs, promotions, customer/partner relations, and satisfaction. - Proficient project management ability, leading multiples projects - Excellent understanding of long-term market trend and customer/partner’s business performance and strategic objectives - Ability to influence or lead cross-functional teams/workgroups - Strong analytical skills and financial understanding,
Responsible for marketing RSA’s products/services through indirect channels such as Strategic Value Added Reseller, Alliances and distributors. Includes developing channel marketing go-to market strategies and tactics and creating marketing programs and sales promotion campaigns that drive increased revenue and market share for RSA channel partners.
Leading a team of 10 field & channel marketing specialists to drive marketing strategy and implementation for pipeline delivery in EMEA region.
Reporting to the CEO, the role involves managing a team of Internal sales and encompasses responsibilities for the full marketing mix including PR, Lead generation programmes, product management, CRM platform, customer communications, web site content and promotions and Channel Marketing for France, Belgium, Switzerland, and Spain.
Building channels partners and OEM relations.