Mumbai, Maharashtra, India
Most successful partnerships don't begin with a sponsorship deck. They begin with understanding culture. Over the last 11+ years, I've worked at the intersection of brands, entertainment, and consumer experiences, helping companies move beyond logo placements to create partnerships that audiences genuinely want to engage with. My work spans India's biggest live entertainment properties, from stadium tours and global artists to festivals and original IPs, where I've built sponsorship strategies, unlocked new commercial categories, and led cross functional teams to deliver fan first experiences at scale. Across roles at BookMyShow, SkillBox, HT Media, Swiggy SteppinOut, Paytm Insider, Red Bull, and as a founder, I've developed a broad perspective on how commercial strategy, creative thinking, production, and execution come together to build lasting brand ecosystems. Some highlights include: • Influencing ₹100–150 Cr+ in sponsorship revenue • Closing 60+ strategic brand partnerships • Delivering 150+ live shows across India • Opening new sponsorship categories across BFSI, Tech, FMCG, Apparel, Auto, Beauty, Lifestyle, and Alco Bev • Building partnership frameworks that balance commercial outcomes with authentic fan experiences What excites me most is creating platforms where brands become part of culture rather than interrupt it. I'm always interested in conversations around brand partnerships, entertainment, experiential marketing, sponsorship strategy, culture marketing, and building scalable brand ecosystems.
Turning live music into brand love stories — I lead Partnerships & Sponsorships at SkillBox, crafting culture-first experiences where brands don’t just show up, they own the moment.
Passionate about forging strategic alliances that elevate brand presence and create unforgettable experiences. I specialize in connecting top-tier brands with dynamic events, ensuring seamless integration and maximizing engagement. Excited to collaborate with visionary brands and create memorable experiences for audiences. Let’s connect and explore the potential for impactful partnerships!