Istanbul, Türkiye
Award-winning Digital, Technology, and AI Executive with 15+ years of experience leading large-scale business and technology transformations across multinational pharmaceutical organizations. Proven track record of driving measurable revenue growth, digital transformation, and enterprise-wide AI adoption. Recognized as CIO of the Year 2024 in Türkiye for pioneering AI-powered healthcare solutions and organizational transformation. Expert in building high-performing cross-border teams, shaping digital strategy at board level, and translating emerging technologies into sustainable business value. Core Skills: Digital & AI Strategy, C-level Stakeholder Management, Advanced Analytics & Data Platforms, Public-Private Partnerships, Innovation Ecosystems, Cross-Border Leadership, Business & Cultural Transformation, Omnichannel & Marketing Technologies, Program & Portfolio Management,. Advisory Board Member for 4 startups, supporting founders on technology strategy, scaling, enterprise readiness, and investment positioning.Actively enable corporate–startup collaboration, bridging innovation programs, enterprise teams, and startup ecosystems. Regular speaker at external conferences and industry events on AI, digital transformation, omnichannel, and innovation leadership.
- Own and execute enterprise‑wide digital, data, and AI strategy, as an Executive Board member. - Built an AI‑powered operating model achieving 80%+ internal adoption and 1.5x productivity increase across commercial and support functions. - Led the national deployment of an AI‑based early lung cancer detection solution in partnership with the Turkish Ministry of Health that scans over 20M people annually. - Established the AZ Lab Innovation Hub and external partnership ecosystem with startups, incubation centers, vendors, and academic institutions. - Operationalized a robust omnichannel framework leading the deployment of AI-powered marketing technologies and CRM modernization. - Recognized as CIO of the Year 2024 in Türkiye for innovation and transformational leadership.
Geographical Scope: Türkiye, Iraq, Lebanon, Jordan, and Palestine - Led business transformation across Turkey and Levant deploying omnichannel way of working, impacting multiple therapeutic areas and customer segments. - Designed and operationalized customer journey orchestration, content governance, and engagement analytics frameworks. - Increased customer engagement by 24% in 12 months with an NPS: 61 and CXQ: 83. - Introduced agile ways of working and digital capability building across marketing and medical teams.
Geographical Scope: Türkiye, Iraq, Lebanon, Jordan, and Palestine. - Founded and scaled the Business Insights & Data Analytics function. - Led go-to-market transformation by deploying an advanced analytics platform enabling data-driven decision-making across commercial, medical, and field teams. - Introduced innovative market research methodologies, delivering 10x faster execution and 3x cost efficiency.
- Deployed an AI‑based customer insights platform across 10 countries, generating automated, actionable insights and driving a 6x increase in digital customer engagement. - Launched the first physician mobile app, delivering a personalized, always‑connected experience; piloted in Turkey, Russia, and the UAE with a 44% engagement uplift versus web and defined the global scale‑up roadmap. - Delivered a new Physician Portal across Denmark, Sweden, Finland, Norway, and the Netherlands, enabling cross‑market content reuse and reducing content deployment time by 25%.
Geographical Scope: 53 Countries - Conducted Business Analysis activities to streamline distribution, sales, and stock management processes. Identified and deployed a technology solution with $130K investment by managing a project team of 5. Reduced financial loss $350 K annually in Turkey. - Performed Business Analysis activities in 5 projects applying advanced business analysis approaches. Developed high-quality project documentation including requirements, process diagrams, use cases, and test scripts that were recognized as best practice. Identified potential solutions and determined the best fit by collaborating with business and solution teams. - Managed Physician Portal version upgrade project for the European countries.
Geographical Scope: Turkey • Delivered/re-engineered 9 digital marketing solutions driving customer-centric transformation. • Developed 10+ business cases and got them approved by the governance bodies. • Designed a new absence and vacation process in accordance with new regulations and needs. Delivered an IT system which eliminates manual HR operations 80%. Managed the project team of 4. • Participated in a global audit. Received good rating for the three applications that I am accountable for.
Developed desktop applications, PLSQL procedures, and shell scripts for the core Billing applications and databases.
Participated in the analysis, design, and implementation of Turkcell Datawarehouse projects by using Oracle and Ab Initio technologies.