New Zealand
A research-oriented postgraduate with a Master’s from the University of Leeds. Specialist in the intersection of Artificial Intelligence (AI), Strategic Branding, and Cross-border E-commerce. Proven track record in designing rigorous mixed-methods research frameworks, combining large-scale quantitative surveys with expert qualitative interviews, to solve complex market entry and brand positioning challenges. Fluent in English and Mandarin, with a professional background in global firms including CHANEL and MSL.
- Supported the development of brand and social media strategies for clients - Conducted consumer and market research to generate actionable insights - Assisted in campaign ideation, including creative concepts and content directions - Monitored social trends and platform dynamics to inform strategic recommendations - Collaborated with cross-functional teams (account, creative) on campaign execution
- Developed strategic marketing calendars to ensure synchronised content delivery across Instagram, Facebook, TikTok, etc, eventually drove sales conversions. - Proficient in utilising editing tools such as Canva, Photoshop, and Illustrator. - Utilised tools such as Stripo and Mailchimp to refine email marketing campaigns, increasing customer acquisition by 10%. - Optimised SEO and meta-information strategies via Google ADs, resulting in a 60% boost in brand output. - Analysed large-scale consumer behaviour data to gain insights into market trends and com- petitive positioning.
- Executed integrated advertising campaigns and professional shoots for Atelier Cologne (L'Oréal), ensuring global brand consistency. - Analysed competitor dynamics and market trends for clients including Anna Sui and Clinique to support data-driven strategy. - Synthesized monthly consumer behaviour reports to evaluate the effectiveness of market- ing initiatives in the Chinese media ecosystem.
- Participated in PR events, supported large-scale event logistics. - Managed relationships with celebrities and influencers to strategically enhance brand exposure. - Managed PR sample room and loan system, ensuring products exposure on fashion magazines including Vogue, Bazaar, Elle, Marie Claire, etc - Edited and translated press kits.
- Managed content on social platforms such as Weibo and WeChat, getting 10K+ views. - Produced monthly marketing reports, competitor reports, and newsletter. - Liaised with local stores and landlords for visual merchandising and marketing promotion. - Tracked marketing insurance.