Düsseldorf, North Rhine-Westphalia, Germany
► 15+ years of global brand and sales FMCG experience Beauty and Personal Care, with a track record of turning around brands and driving market leadership ► Award-winning marketer with multi-category leadership across Hair, Face, Body, Sun Care, Nutraceuticals, Men's Grooming, Home Care and Domestic Appliances ► Proven innovation and renovation champion delivering measurable brand and business impact across EMEA and Southeast Asia ► Gravitas to lead multicultural, complex matrix organizations
Leads Syoss Masterbrand including positioning and equity Owns the European innovation for Syoss Color, the brand’s top revenue and profit driver, while accelerating innovation in Men’s Grooming.
Heads the brand activation, including global partnerships for Miele
Headed marketing for SCJ's Home Care category across Germany, Austria and Switzerland (DACH) Responsible for market share growth and P&L of some of the most well-loved brands in the region namely WC-Ente/Duck, Drano/Mr. Muscle, Pronto/Pledge, 00 Null Null, and Shout in competitive Home Care segments of Toilet Care, Drain Care and Hard Surface Cleaning
Led the brand development for Syoss Color in Europe, Middle East and ANZ, Henkel's 2nd biggest hair coloration brand and Syoss' biggest and most profitable category Steered the brand to grow market shares in 17 of the 20 markets where Syoss Color is present, all while keeping market leadership in 6 markets namely Germany, Italy, Austria, Poland, Netherlands and Belgium Launched the Syoss x Pantone Collection 2022/23 - Syoss’ first color partnership, through rigorous cross-functional work between Henkel R&D and Pantone Color Institute Led the Masterbrand role through insight generation, consumer testing and workshops with multiple agencies
Led Syoss Color out of a highly competitive European coloration market amidst COVID-19 in which the brand outdid the category (+40 bps), retaining #3 and #2 positions on value and unit shares for total Europe, respectively Strengthened positions in Europe by propelling 2 new markets into #1 position, making it a total of 6 markets where Syoss Color leads the category Powered financial growth for Syoss Color's turnover, hitting all-time high, while improving brand's profitability (+230 bps) Strengthen brand equity by improving Syoss Color's must-win attribute by +4 points
Led the global Schwarzkopf trend coloration brands that comprise of LIVE, got2b, Blonde and Keratin Color Propelled Schwarzkopf LIVE from #3 to #1 in the UK for the first time in the brand's history Step-changed Schwarzkopf LIVE's communication through new, consumer-validated platform, "Generation Colour", which was awarded Highly Commended for Marketing by The Drum Awards 2021. The film also made Kantar's global playbook for inclusive advertising ("The Power of Inclusive Portrayal in Advertising", June 2021). Docked with commercial teams in the United Kingdom/Ireland, Western Europe, Scandinavia, Central and Eastern Europe, Australia/New Zealand, and United States/Canada
Global lead for Hand Wash, disruptive innovations (including new business models) and white spaces for LUX Global sustainability lead for LUX that encompasses plastics, papers and sustainable sourcing of fragrance ingredients Commercial responsibility for Unilever International, with which the brand entered a new category (body mist in Indonesia), opened up new business model (professional sector in China) and expanded to new territory (LUX Botanicals in Europe)
Responsible for defining and landing the Brand Purpose, Sustainability and Quality strategies for LUX as part of the Masterbrand team Commercial responsibility for North Africa and Middle East region with lead markets Egypt, Saudi Arabia, and Gulf as well as emerging markets such as Iran, Levant (Lebanon, Jordan, Iraq) and Maghreb (Algeria, Morocco and Tunisia) Led the integration of Camay into the LUX portfolio in Egypt, post-acquisition from P&G, through a full brand restage Won the Unilever Bather's Award for Defining Purpose and Brand Communication Idea (2016)
Worked on a global communication campaign for Pond's Flawless White with Southeast Asia as key region