Singapore
Ex Sea Management Associate in Shopee, experienced in eCommerce with strong understanding of the end-to-end e-commerce operations, strong team player and individual performer.
End to end campaign planning and recruitment strategy
• Established localized lifecycle management strategy and user segmentation framework for new markets and roll-out to broader marketing activities; established measures of ROI tracking of campaigns across channels; • Manage platform-level in-app marketing budget across promotional channels to ensure cost-effective user acquisition and retention; • Work closely with internal stakeholders to improve BAU campaign operations processes