Shanghai, China
Love and passion are the memorable words I brand myself. I strongly desire to engage in the creative marketing industry to investigate consumers’ insights and strengthen human connections in virtue of the brand’s effect in the digital age. I strive to be a humble and courageous marketer who is inclusive to differences and brave to take on challenges at any time. With my strengths in marketing, digital media, communication, and global culture, I am looking forward to establishing a brand in strong, diverse cultural contexts.
• Wrote monthly reports for food, cosmetics, and maternal and infant brands to analyze their business performances, competitors, and market trends • Acted as a planner and liaison person in various publicity and promotion activities: operating corporate Weibo accounts, communicating with fans, and organizing lucky draw activities • Participated in the Momchilovtsi * Haoran Liu White Peach Yogurt series promotion activities • Performed in-depth research about the snack packaging market
• Gathered and analyzed data about the third-party home delivery service industry from different platforms, including Meituan, Eleme, Taoxianda, etc. • Discussed the webpage design (e.g., layout, search box, banner, categorization, logistics convenience degree) and marketing modes on the third-party platforms of the chosen retailors, concluded the optimal marketing mode, and put forward feasible suggestions to help Carrefour enhance its home delivery business performance
• Made comprehensive use of various channels, including the district ministry of education and safety education centers, to popularize the Poetry Conference in Celebration of the 70th Anniversary of the Founding of the PRC • Liaised with the persons in charge of 10 + public service organizations concerning the poem party publicity and gained consent from their district leaders