Shanghai, China
Experienced Consulting, International Marketing, Analytics, and eCommerce professional. Skilled in Compliance, Digital Marketing, Social Media Marketing, SEO & SEM, Data Analytics, Business Development, and Project Management.
- Event Management: Planned and executed online and offline community events, coordinating speakers and content to enhance member engagement. - Business Development: Managed community operations and BD activities, delivering product presentations and driving lead conversion. - Data Analysis: Maintained member databases, tracked key metrics, and provided insights to support operational decisions. - Product Development: Identified member needs and market opportunities, contributing to new product design and portfolio expansion. - Partnership Management: Developed and maintained strategic partnerships to increase brand exposure and generate new business opportunities.
- Advised Chinese companies on international expansion and supported foreign clients with China market localization, including market research, marketing strategy, and sales data analysis. - Managed full project lifecycles for 30+ SMBs, prioritizing tasks, aligning stakeholders, and ensuring timely delivery of marketing and sales initiatives. - Designed and executed multi-channel digital marketing campaigns (Baidu Ads, Google Ads, Meta Ads, X Ads, Klaviyo) and optimized performance dashboards to drive ROI. - Built and maintained partnerships with over 7 agencies and associations, facilitating connections in accounting, legal, logistics, and creative services.
- Participated in 60+ governance-focused projects, engaging directly with senior management to define scope, priorities, and implemented headquarters’ compliance strategies with alignment of local regulatory requirements.
- Leveraged market research, beta testing, and user feedback analysis of internal compliance product to inform strategic recommendations and enhance offerings.
- Managed multiple projects simultaneously, coordinating 30+ stakeholders per engagement, and prepared business insights for closed meetings and public industry seminars
- Collaborated with technical teams to conduct walkthrough testing on 30+ target system/app./WeChat Mini-programs, to evaluate functionalities, provide optimization suggestions, and verified remediations.
SME in ISO27001, ISO27701, MLPS, CBDT,
- Planned and executed global digital advertising campaigns on Google Ads, Meta Ads, and email/SMS platforms, achieving a 15% conversion rate improvement. - Analyzed large advertising datasets and built campaign performance tracking to optimize targeting, bidding, and creative strategies. - Conducted market and competitor analysis to guide GTM strategies and enhance SEO rankings by an average of 5 positions. - Increased monthly Shopify sales from USD 9K to USD 16K and boosted product page traffic by 30% through influencer and affiliate partnerships.
- Conducted competitive product analysis, campaign performance review, emerging market research, etc. - Investigated and improve website performance - Designed campaigns through online platforms - Improved SEO by managing keywords, page title, meta description, hyperlink, etc. - Maintained customer relationship and discover new clients through various communication channels
- Worked with large-scale healthcare datasets (>1M patient records), performing data cleansing, integration, and reconciliation across multiple systems (Epic EMR, iPM) - Validated and improved patient record integrity in hospital legacy systems (iPM) - Analysed, merged and bridged patient demographic and medical data across four hospitals - Assisted team leader to manage personnel scheduling by using SAP Human Resource system