Paris, Île-de-France, France
Fashion blogger on Red Book 70k+ followers
Marketing Intern for Tomford Lip category
PM intern for Burberry MUP - Face Category
Brand-Fenty Beauty - New product/LE launching: Communicated with FB HQ to consolidate China Product Brief; Created products’ concepts, including USP, RTB, product’s nickname; worked closely with design team to carry out product detailed page on EC platform and creative gift with purchase; planned the China limited editions in 2024, mainly focus on new bundle set & secondary packaging. - Brand activation 360: Planned and implemented brand campaign including social always-on and promotion festival campaign, EX: during 618 big promotion festival, led KOL/KOC briefing and seeding part, reaching 2.5 million impressions, and consumer search of “Fenty Beauty” on EC platform increased by 60% (Vs. Y22). - Strategic analysis of market trends & Competitor analysis: Collected and integrated industry information to form competitive product analysis reports, and organized independently three times internal “competitive product workshop”. - Qualitative and quantitative analysis: Updated and reported weekly EC sales performance from different angles including Key SKUs Performance, GMV, AUS...; Tracked the campaign performance to form post-campaign report
-Activation 360: Planned and implemented the Chinese New Year campaign, provided support during implementation, worked closely with agency to carry out brand campaign assets, including POSM, OTV/OTT, Hard Ads on Tiktok -New product launch: led independently Tom Yum Cold Brew Juice launching, oriented the packaging design, KV design, and product description on the e-commerce platform -Selected KOC&KOL on new media platform such as DOUYIN and XIAOHONGSHU, optimized content and tracked seeding performance with agency