Xin Hwee Lim

Ops & project execution | AI tools & automation

Singapore

About

Do you fancy a Swiss-army-knife kind of person? I've done work in operations, project coordination, and digital communication. I'm a fast learner who picks up new tools quickly. I'm well-versed in platforms such as Cursor, Claude Code, Replit, n8n, and the OpenAI ecosystem (including Agent Builder and other API-driven applications) to streamline workflows and deliver high-quality output. My experience spans both in-house teams and agency environments, where I supported internal stakeholders and B2B/C tech and corporate clients. I’ve built a knack for turning complex and technical information into content that lands with the right audience. I've also dabbled writing and research across literary and cultural spaces, giving me a broad creative toolkit that complements my operational and communication skills.

Experience

  • Web Content & WeChat Specialist at Scoot
    Dec 2025 - Present · 8 mos

  • UX Writer at ShopBack
    Jun 2025 - Nov 2025 · 6 mos

    HIGHLIGHTS: Nominated for company-wide award for advancing AI and automation initiatives. Contributed to the Design Ops framework, establishing ShopBack’s first dedicated Design Ops role. - Designed and implemented various tools and workflows by leveraging vibecoding and automation platforms to reduce costs and boost productivity. - Developed AI tools for copy iteration, engaging in prompt engineering to scale high quality content creation company-wide. - Created domain-specific, functional, prompt, and technical documentation and consolidated best practices for internal and external-facing content. - Wrote copy for CRM campaigns, web extension, and in-app experiences, contributing to increased conversion and user retention.

  • Nanyang Technological University Singapore ()
    • Teaching Assistant
      Jul 2022 - Nov 2024 · 2 yrs 5 mos

      HIGHLIGHT: Achieved a Student Feedback on Teaching score of 99.02% from 98 students, surpassing the school-wide average by 5.10% for AY2023/24. Awarded School of Humanities Teaching Award (SoTA) 2024.

    • Graduate Research Assistant (various ad-hoc projects)
      Mar 2023 - Oct 2023 · 8 mos

      - Conducted focus group discussions and transcribed data for the Malay language programme. - Managed and organised International Society for Folk Narrative Research Conference, hosting 20 international attendees. - Standardised and refined metadata for a database of medieval manuscripts, enhancing data consistency.

  • Account Coordinator at The Hoffman Agency
    Feb 2022 - Jul 2022 · 6 mos

    HIGHLIGHT: Secured Tier-1 media interview for the CEO of a top US enterprise software company with annual revenue in the billions, directly influencing the renewal of a key client retainer. - Oversaw daily media monitoring and the writing of press releases. - Wrote various long and short-form content on behalf of B2B tech clients and pitched these materials to journalists. - Prepared clients in B-suite and C-suite for media events. Clients: SolarWinds, STT GDC, Ripple, Heidrick & Struggles

  • Public Relations Executive at IN.FOM
    Jun 2021 - Oct 2021 · 5 mos

    Provided on-demand PR support for various B2B and B2C clients. Clients: Intel, Expedia, SGInnovate, Singapore Turf Club, Imperva