Shanghai, China
With over 8-year experience in global PR agencies, Ocean is experienced in both traditional PR and digital communication, serving leading tech & B2B MNCs, such as Texas Instruments, ZEISS and Honeywell, etc. Ocean also had the chance to lead the social communication of tourism board globally, which brought him unique perspectives of insights with more fresh ideas. As the communication environment is constantly evolving, Ocean is ready to create more value and support the business through the work of communication.
Core member of tech & B2B account service team, providing corporate and marketing comms services for the leading MNCs, such as Texas Instruments and ZEISS. Daily contact window for about 6-8 client counterparts of agency's retainer business, and lead/support the major project based activities such as CIIE. Support agency's new business growth, contributing valuable ideas/perspectives for a strategic win of DELL. Supervisor of 2 associates and 2-4 interns.
Assist line manager to manage the PR & Digital team and in charge of the retainer operation of European Travel Commission, Mauritius Tourism Promotion Authority, Guam Visitors Bureau, Malaysia Convention & Exhibition Bureau on the category of social media operation, strategy development, offline event implement. Also support agency's new business pitch on developing of PR and digital communication strategy. Highlights: 1. Team management/training: Assist line manager on team's daily management and lead the team to develop new business proposal, conduct team training and elevate team's ability to a new level. 2. Social media operation: Act as account manager and lead junior associate on the daily operation of ETC's social media, delivering a creative social campaign to ignite the community after its silence of almost 6-month. Significantly increased follower growth and interaction through ongoing activities, which is winning commission's recognition and a successful contract renewal. 3. Social media operation: During the social media operation of MTPA, ingeniously combining with trending topic to increase its Weibo followers by nearly 200% with zero cost and increase the average amount of interactions by more than 10 times.
Responsible for iRobot, Honeywell PMT, Lam Research, AdAsia's content creation (including Weibo, WeChat, press releases, byline articles, etc.) , communication strategy development, media relationship maintenance and offline activity support. Also assist in agency's new business pitch. Highlights: 1. Content creation: Develop 1 byline article in the name of Lam Research's CTO, which was picked up by over 30 electronic and professional integrated circuit media outlets. The article was also published on the leading IC magazine: China Electronic Market, and been archived by CNKI. 2. Media relationship: Worked through a solid media relationship to won an exclusive interview opportunity for AdAsia's CEO with the leading technology media TechCrunch's Chinese Partner——TechNode. The interview coverage was successfully enhance AdAsia's brand awareness and visibility in China. 3. Strategy development: In collaborate with global team to sort out the PR communication strategy for iRobot in China market and help to input China's local insights. The proposal was well recognized by iRobot and make WE stood out finally.
Responsible for the social operation of Veritas Technology, Florentia Village and Sanya Atlantis Hotel, including social communication strategy development and implementation, offline activity support and KOL cooperation. Highlights: 1. Social media operation: During the period in responsible for Veritas' WeChat operation, Ocean has explored and summarized the best practices for B2B WeChat operation and continuously build Veritas' brand awareness through WeChat. The WeChat operation is recognized by clients and helped to win the new contract renewal. 2. Strategy development: Developed the social communication strategy for Sanya Atlantis Hotel based on research and built the foundation for its new account, which meets client's requirements and won their recognition.