Los Angeles Metropolitan Area
Born in China, lived in California for more than 10 years, graduated from University of California, San Diego with bachelor’s degree in economics. Love to travel and take photos of the natural. Currently working as chief operating officer of a top e-commerce company with around 200 employees in Los Angeles. Digital marketing/retail/content strategies/building supply chain/0-1 business start up are my specialties
• Manage and supervise operation of the company across all department and teams • Develop and manage wholesale team to build partnerships with major supermarket like Walmart and Costco • Develop and manage livestream team to build a B2C pipeline in US market for revenue and marketing propose • Develop and manage talent acquisition team to seek partnerships with top tier content creator and MCN company • Develop and manage a warehouse operation team to manage and operate local inventory and labeling process • Establish and develop a company culture including employee guidelines, company slogan and SOP for each team • Coordinate and assign each team with their monthly goal and carry out performance optimization through meeting • Making sure teams collaborate with each other smoothly through frequent communication and adjustment • Design and supervise as well as managing the company on site office and warehouse cost effectively • Lead B2B sales team attend major trade show such as Expo West and event hosted by major platform including TikTok, Walmart, Target etc • Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency • Ensure product compliance with all relevant US regulations and platform policies • Design and localize various product supply chains to integrate into US consumer culture • Seek out and establish a partnership with high value influencer to carry out advertising campaign for products • Conduct data analysis on ads performance including CTR and ROI on all platforms to optimize GMV
• Develop and manage marketing team to achieve collaborative projects to optimize the revenue of the company • Develop and manage procurement team to conduct supplier selection, contract negotiation, and PO management • Develop and manage talent acquisition team to seek partnerships with top tier content creator and MCN company • Establish and develop a company culture including employee guidelines, company slogan and SOP for each team • Coordinate and assign each team with their monthly goal and carry out performance optimization through meeting • Making sure teams collaborate with each other smoothly through frequent communication and adjustment • Establish brand shopping website, maintain develop and drive traffic from all content creating platform • Establish and operate online stores in most of the major platform including Amazon eBay Facebook TikTok Temu etc. • Design and supervise as well as managing the company on site office and warehouse cost effectively • Track and manage procurement budgets, ensuring cost-effectiveness while maintaining high-quality standards • Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency • Ensure product compliance with all relevant US regulations and platform policies • Design and localize various product supply chains to integrate into US consumer culture • Seek out and establish a partnership with high value influencer to carry out advertising campaign for products • Conduct data analysis on ads performance including CTR and ROI on all platforms to optimize GMV • Establish and operate on site store and warehouse including design decoration layout and on site team assignment
• Manage a product manager team to establish a US luxury and fashion product supply market • Collaborate with procurement teams to improve projects such as supplier management and purchasing efficiency • Develop a business relationship with established US local luxury brands like Coach, Calvin Klein and Michael Kors • Establish new supply chains towards China market with US luxury and fashion brand local retail store • Introduce and sell the idea of luxury and fashion redistribute platform to local distributors in US • Research on international luxury and fashion brand and conduct product marketing report for luxury department leader • Examine local luxury and fashion merchandise and write authentication analysis reports • Develop new authentication guidelines for US local luxury brands as authentication SOP • Authenticate luxury and fashion merchandise acquired from local distributors
• Manage a marketing team to optimize online store profitability and future growth • Manage a customer experience team to enhance overall customer experience as well as providing after-sale support • Collaborate with over sea procurement team to conduct supplier selection, contract negotiation, and PO management • Manage and maintain brand shopping website and drive traffic from all content creating platform like YouTube Facebook • Operate online stores in most of the major platform including Amazon eBay Walmart Facebook etc. • Drive revenue growth through data-driven e-commerce strategies and optimization • Develop partnerships with top tier content creators and MCN companies • Drive daily website operations, including product updates, content creation, data collection and order fulfillment • Review, select and partner with eligible creators based on content quality while also considering followers and CTR • Host creators in person and online to share best practices, vertical content strategies, and product updates • Identify high performance content from managed creators and study its similarities to conduct content strategies
• Develop new customers who have an interest in financial products • Help VIP customers manage and maintain high value profile • Open personal and business checking and saving account • Recommend and sell financial products to customers based on needs • Answer customer’s question regarding financial products • Assist VIP customer access to high value safe deposit boxes • Gather feedback from existing customers to improve customer service • Maintain and deepen customer relationships