France
ESSEC MIM student with experience in tech and consulting-driven environments, combining B2B and B2C perspectives， blending data-driven growth with human-centric insights to build meaningful brand experiences
Led Huawei’s enterprise hardware and software projects across Latin America, managing partnerships and ensuring successful B2B solution deployments. Acted as the key interface between Huawei, clients, and ecosystem partners, driving technical alignment and business growth. Coordinated cross-functional teams to deliver complex ICT infrastructure projects on schedule while mitigating risks. Facilitated high-impact meetings and negotiations to streamline collaboration between stakeholders. Expertise in enterprise networking, cloud solutions, and joint go-to-market strategies. Key Skills: B2B Tech Partnerships | ICT Infrastructure | Stakeholder Management | Project Execution | Enterprise Solutions
Managed the technical deployment of online campaigns (e.g., coupons) , using internal CRM platforms to configure promotional rights and ensure 100% execution accuracy for B2C/B2B marketing initiatives. Designed and upgraded the AI-powered CRM feedback system, utilizing Figma to map complex system architectures , which streamlined the link between marketing triggers and digital service delivery by 46%. Empowered the Retail Department to achieve a 90% YoY sales during "Double 11" by providing A/B testing support on consumer behavior; extracted and cleaned backend data to validate promotional strategies and optimize campaign efficiency.
Product Manager of Large AI Model, Government Affairs Product Team Participated in product design decisions of two products: the Case Analysis Assistant and the Recording Assistant, based on the pain points of public security agencies, utilizing NLP, speech recognition, knowledge graphs, and automatic mind mapping, achieving success in the testing phase. Reached out for cross-departmental collaboration between the technology, legal, and marketing departments, organized regular project progress meetings and requirement discussions, promoted efficient information sharing and resource allocation, collected and organized over 200 pieces of cross-departmental feedback for product optimization. Concluded over 500 valid questionnaires and 30 in-depth interview records of user feedback to formulate the product iteration plan, and supervised the implementation, with one of the iterations initiated on interface layout and operational flow improved user satisfaction by 20%. Served as the product operation specialist for the Suzhou cybersecurity project, collected and analyzed over 5,000 key security indicators daily, retrieved detailed data information based on customer needs, successfully helped benchmark clients reduce potential security risks by 30%, while increasing customer satisfaction to over 95%; hosted and participated in over 20 customer briefing sessions and optimized the presentation content based on user feedback, achieving multiple cooperation intentions.
As the online supervisor, operated and created content for the PwC public account, drafted and published over 10 articles, accumulating a total of over 10,000 reads. Coordinated more than 10 offline marketing campaigns, communicated with over 40 suppliers to procure materials required for campaigns; managed online and offline publicity material preparation and attracted traffic from multiple channels. Monitored the backend data of WeChat and Xiaohongshu posts, tracked key metrics such as views, likes, and shares for dynamic statistical analysis; optimized article content and advertisement allocation based on data feedback, contributed to an increase in reads by 23% and likes by 17% within two months.
Coordinated the integrated collaboration campaign between McDonald's and Black Myth: Wukong, aligning client, teams to deliver both online promotion and in-store activation. Used Google Analytics, social media analytic dashboards, and Excel to track key performance indicators (KPIs) of the activities such as engagement, reach, and conversion, translating insights into concrete actions that increased audience interaction and campaign efficiency. Executed multi-channel growth and content strategies across social and digital platforms for brands like Luckin Coffee, monitoring audience trends and feedback to optimize contents, resulting in a 120% increase in user engagement.