Xiao BAI

Principal Machine Learning Engineer at Snap

United States

About

Experienced researcher with 15+ years of experience on using machine learning and natural language processing to improve search and online advertising.

Experience

  • Principal Machine Learning Engineer at Snap Inc.
    Jan 2025 - Present · 1 yr 6 mos

    - LLMs for ads retrieval and ranking

  • Yahoo (14 yrs 1 mo)
    • Principal Research Scientist / Tech Lead
      Oct 2019 - Jan 2025 · 5 yrs 4 mos

      - Contextual targeting for display adverting - Product search and recommendation for dynamic product advertising

    • Senior Research Scientist / Senior Manager
      Apr 2017 - Sep 2019 · 2 yrs 6 mos

      - User profiling, ad matching and ranking for display adverting and dynamic product advertising - Ad relevance and CTR prediction for sponsored search

    • Research Scientist
      Sep 2015 - Mar 2017 · 1 yr 7 mos

      - Ad relevance and CTR prediction for sponsored search