Washington DC-Baltimore Area
A multidisciplinary designer focus on digital products, web experience, UI/UX and visual identity. Portfolio: www.behance.net/xiaobai88
•Create frictionless digital experiences for the various user groups. •Create low-to-high fidelity digital prototypes with user testing. •Bring website and mobile development expertise, including content management, information architecture, interactive design, and content presentation, to create and deploy digital storytelling. •Employ quantitative and qualitative research tools, including tools integrated with websites, to provide understandings of audience behavior, motivation, satisfaction, and engagement around existing and concept experiences to design the most effective user experiences. •Serve as a strategic partner in thinking through digital solutions with clients. •Advocate and demonstrate accessibility to meet WCAG standards. •Responsible for establishing the visual direction of clients' print and digital projects, creating packaging for different markets, deciding on illustration and graphic styles, and designing logos, posters, visual identities, and business cards.
* Animated banner ads, email communications, websites, ePublications, presentations, print ads, marketing collateral and social media. * Create and design digital elements for live production projects & television series. * Create and design digital elements for video billboards and displays. * Ensure the quality and accuracy of files prepared in multiple formats for web, mobile, print and video. * Design digital assets and graphics for animations and a wide variety of interactive experiences. * Develop and refine best practices and guidelines for digital production at BMG. * Manage master digital art archives and update studio resource guide for all clients. * Organize, monitor, archive, and maintain files on BMG’s internal disk station. * Created original art including graphics, charts, maps and illustrations. * Managed multiple, concurrent projects in different stages under tight deadlines.
Create and design for digital and print media projects for current clients and internal creative/digital team. * Managed multiple, concurrent projects in generational marketing, expertise working with Millennial GenX and Boomer. * Conceptualized graphic artworks for websites, various ads and presentations. * Performed professional role in the print design, identity, website and email campaigns under Creative Director’s supervision. * Created original art including logos, posters, graphics, charts and illustrations. * Design digital assets and graphics for videos, motion graphics and a wide variety of interactive experiences.