Vitoria-Gasteiz, Basque Country, Spain
Author: "La Tragedia del Desabasto". An in-depth analysis of the medicines and medical devices shortage in the Mexican public healthcare system. Now based in Europe (Spain), I work at the intersection of global health strategy, public policy, and market expansion. With 33+ years of experience and a deep understanding of the healthcare ecosystems of Mexico and Latin America, I support organizations seeking to navigate, enter, or grow in these dynamic markets. Are you looking to expand your healthcare operations into Mexico or the LATAM region? As a seasoned expert with decades of strategic and operational experience, I can provide the insights and guidance you need to succeed. Why should you contact me? With deep expertise in the Mexican and Latin American healthcare systems, I offer specialized advice for companies in healthcare, pharmaceuticals, diagnostics, biotechnolog and biomedical technologies looking to establish or strengthen their presence across the region. I also work closely with global companies interested in developing successful go-to-market and partnership strategies for Mexico and LATAM. My background spans marketing, sales, commercialization, medical marketing, health policy, and building strong collaborations with Key Opinion Leaders. What can I do for you? •Strategic Guidance: Leverage my expertise to develop successful market-entry and growth strategies tailored to Mexico and Latin America. •Regulatory Navigation: Ensure compliance with local and international standards, enhancing the credibility and quality of your operations. •Innovation and Development: Stay ahead of industry trends with recommendations on cutting-edge diagnostic technologies and methodologies. •Market Research and Business Intelligence: Benefit from thorough, actionable insights to fuel informed business decisions. •Medical Advisory Boards: Utilize my two decades of experience in organizing and conducting effective advisory boards to foster collaboration and innovation. •Health Policy Analysis: Gain valuable perspectives from my extensive participation as a speaker, analyst, and lecturer in prominent forums and media. I'm frequently cited by recognized national and international media outlets, including Televisa, DW, CNN, Reforma, Excélsior, Milenio, WP, Lancet and Bloomberg. I am also a published author and a trusted source for health, pharmacy, and biotechnology journalists. Let’s connect to explore how I can help your organization thrive across México and Latin America, as you expand from Europe into one of the world’s most dynamic healthcare regions.
Offering Strategic-Planning Consulting Services to Private Enterprises. Marketing-Planning Training and follow-up, Sales Force appraisal and diagnosis, Customer Service approach Strategies, Business Development and Tactical Planning, Promotion and Advertising. Offering expert advise in developing Healthcare Business opportunities to foreign companies willing to enter the Mexican market.
External Advisor. -Providing expert advice on strategic initiatives and research directions, ensuring alignment with the latest scientific and technological advancements in the clinical setting. -Assisting in navigating regulatory requirements while ensuring that all laboratory practices and diagnostic procedures comply with national and international standards, enhancing the credibility and quality of services offered by Grupo Proa. -Evaluating and recommending new diagnostic technologies and methodologies to enhance the laboratory’s capabilities. This includes staying updated on emerging trends and integrating cutting-edge solutions into the laboratory’s operations. -Providing input and advise in key CME needs, as well as feedback in the scientific educational programs provided by Grupo Proa.
In charge of Agency's strategy and business growth
Business and customers strategy planning. Developing communication, promotion and advertising campaigns. Customer analysis and appraisal. Market Research and competitive advantage detection. Tactical approach recommendations. Digital media, audiovisual, medical and copywriting coordination. Producing medical and promotional content in Veeva platform. International customers liaison. Key customers: · Nestlé - Johnson & Johnson - Pfizer · Lilly · AstraZeneca - Genzyme - Merz - Sanfer · Alcon · IFA-Celtics · Ministry of Health of México - México City Health Services
Certified WSI Digital Marketing Consultant. Expert in Internet communication, website optimization, Social Media, email Marketing strategies and SEO.
External Advisor and Counselor to the Executive Committee: -Providing communication strategy -Giving medical and real-world input and feedback to the Scientific Committee -Acting as liaison between potential KOLs and Healthec -Delivering feasibility input for development of future facilities, clinics and hospitals.