New York, New York, United States
I’m passionate about building products, strategies, and teams that transform industries and drive meaningful growth. With a proven record launching impactful solutions and scaling high-performing teams, I’ve spent my career leading strategic innovation across technology, media, advertising, and consumer experiences. As Vice President of Ad Innovation at Peacock leading product strategy and go-to-market execution, from roadmap to commercialization, I developed a portfolio of 15+ advertising products, delivering over $150M in annual revenue and driving above-market engagement. I grew advertiser adoption tenfold in four years, led strategic collaborations with ad tech partners, and shaped product roadmaps aligned with evolving market needs. In previous roles at NBCUniversal, Carat, and Capital One, I’ve secured multimillion-dollar incremental revenue, forged major client partnerships, and launched customer-focused strategies reaching millions of consumers. Known for building inclusive, cross-functional teams across product, sales, UX, analytics, and creative, my leadership style consistently delivers and exceeds business goals. Recognized as an industry leader by Adweek (“Young Influential”) and FierceVideo (“Emerging Leader”), I regularly speak on innovation, diversity, and leadership. As a member of the Director’s Council at VCU Brandcenter, I actively mentor emerging strategic talent. I’m energized by opportunities that challenge traditional thinking and empower teams to build the next generation of products and experiences. If you're shaping the future of your organization or industry, let’s connect. I’d love to hear what you’re building next.
Led the strategy, go-to-market, and commercialization of Peacock’s ad innovation portfolio building solutions that generated over $150M in annual advertiser spend and scaled adoption more than 10X from launch: - Developed and launched 15+ ad products, including interactive formats, live sports integrations, and first-to-market executions across CTV, driving above-market engagement and repeat investment - Owned product marketing from positioning and naming to sales enablement, field training, and partner messaging ensuring alignment across product, sales, marketing, legal, finance, inventory and operations - Built the GTM engine for new ad innovations, including business cases, launch plans, product collateral, and training experiences for internal teams and external partners - Acted as chief cross-functional strategist across sales, operations, planning, measurement, finance, UX, and legal to ensure roadmap alignment and delivery excellence - Forged strategic partnerships with leading ad tech vendors, influencing MSAs, integration roadmaps, and platform capabilities to support emerging formats - Served as internal spokesperson for product innovation across exec briefings, board reviews, client summits, and companywide trainings
Developed and led insight-driven, multi-platform marketing partnerships for top-tier advertisers across NBCUniversal’s portfolio, delivering $50M+ in incremental revenue and driving brand impact across TV, digital, film, and experiential platforms - Partnered with Fortune 500 clients including PepsiCo, Mars, JCPenney, and Ulta to develop bespoke brand storytelling and go-to-market strategies rooted in consumer insights and business objectives - Translated advertiser needs into creative solutions leveraging NBCUniversal’s broadcast, cable, digital, parks, and studio assets aligning sales, research, and creative teams around a shared campaign vision - Served as lead strategist and point-of-contact across functions including marketing, sales, research, production, legal, and operations to ensure flawless execution and measurable success - Delivered executive briefings and creative strategy sessions to unlock cross-platform investment and deepen client relationships - Identified white space opportunities and emerging trends to proactively position NBCUniversal as a strategic partner in clients’ growth agendas
Led strategy and execution for new business pursuits totaling over $450 million in client revenue across industries and verticals. Directed multi-agency collaboration across the Dentsu network to deliver fully integrated, insight-led pitches for global clients: - Secured major client wins including Mondelēz International, Procter & Gamble, Pfizer, and LongHorn Steakhouse through custom pitch strategies and executive storytelling - Orchestrated contributions across partner agencies including iProspect, The Story Lab, McGarryBowen, and 360i to align media, creative, and strategic solutions - Consulted with prospective clients to assess objectives, refine positioning, and align internal capabilities across global stakeholders - Spearheaded onboarding of a new technology partner to streamline knowledge management and reduce response time on RFIs by roughly 20% - Managed development of pitch materials including tailored presentations, video, creative mockups, and sales tools while overseeing internal timelines, resources, and budgets - Authored a scalable playbook for new business operations to support onboarding, consistency, and efficiency - Drove visibility and engagement through executive summits, agency presentations, PR campaigns, and internal initiatives
Insight is seeing opportunity where others see none. I work with clients to move their needle from where they are to where they want to be. An eye for aesthetics and design allows me to take things a step beyond words and charts and bring ideas to life visually. Ultimately, I offer them a platform from which they can spring into their more well-established and profitable future. Work has included: industry research, strategic positioning, experience planning, web development, business modeling, and visual branding. Industries include: hospitality, retail, civic/non-profit, entertainment, food service