Serbia
For leaders, corralling a team you have inherited can be a tricky juggling act that often requires rebuilding the team without derailing it in the short term. It’s very different in situations where leaders inherit more successful organisations. They have more time to engage in deeper assessments of team members, to explore whether different approaches to leadership make a difference, and to invest in developing promising people. Often there are team members who look good at first glance, but turn out to have fatal flaws on deeper examination Likewise, there can be ‘diamonds in the rough’ – people with valuable abilities that either haven’t been activated or need to be developed.
Held senior responsibilities across customer, partner, and GTM-adjacent functions in global SaaS and hosting organizations. · Led education, enablement, and adoption initiatives at scale · Worked with partners and agencies as a trusted commercial advisor · Represented customer and market reality in internal decision-making · Operated in organizations involved in acquisitions and consolidation activity, contributing to growth and stability during transitions · Part of operating environments where total acquisition value reached ~€500M
Founded and led an education-driven platform serving WordPress professionals, agencies, and teams. · Defined positioning, offers, and GTM execution · Built scalable onboarding and enablement systems tied directly to activation and retention · Led marketing execution across content, education, webinars, and partnerships · Operated the business end-to-end with full ownership mindset · Used education and insight as revenue and retention levers, not branding vanity
Managed WordPress Hosting (SaaS) Led both Marketing and Sales functions with direct ownership of GTM execution. · Managed and aligned marketing and sales teams around shared revenue goals · Defined ICPs, positioning, and messaging for competitive SaaS markets · Built onboarding and education as sales acceleration and churn reduction systems · Worked directly with founders on priorities, execution, and growth cadence · Owned pipeline support, activation flow, and revenue enablement
Exit via merger into Mint.rs → acquired by Webglobe Owned and operated a hosting business and successfully exited by merging Vipehost into Mint.rs, later acquired by Webglobe. · Led growth initiatives and operational scaling during the Mint.rs phase · Actively participated in company growth and acquisition preparation · Supported transition, alignment, and post-merger stability · Worked closely with leadership during acquisition-driven change · Gained direct experience operating inside M&A environments and ownership transitions This role anchors entrepreneurship, GM credibility, and acquisition experience.