South Korea
Making Customer Success with 3 Marketing Solutions (Airbridge, Amplitude, Braze)
Campaign to Secure Service Users with a Budget of $2M → Operation of Key Media Conversion Campaigns (Google, Meta, Naver, Kakao, TikTok, etc.) → Operation of Brand Awareness Campaigns (Google, Naver, etc.) Full-Funnel Marketing Strategy → Strategy to Secure Service Awareness and Maximize Inflow → Tactics to Improve Landing Page Dwell Time / Bounce Rate → Enhancements for Purchase Conversion Rate → Retargeting & CRM Marketing Conversion Rate Improvement through AB Testing → AB Testing of Creative Assets Across Different Channels → AB Testing of Landing Page Layouts and Copy → AB Testing of Order Process Sequencing Creation of Marketing Dashboard → Designing Marketing Data Tracking Structures → Establishing Key Marketing Metrics and Dashboard Creation → Designing Logic for Extracting Specific Customer Segments → Planning for Message Sending Automation
Managed marketing channels(ex. FB, Twitter, website, newsletter etc.) and community outreaches for films released in Digital Gym. Drew up Assignments and Marketing Collateral forms for sponsorship with our media sponsor. Built some progress for events and held 2 small pre-events and 1 main event which is San Diego Latino Film Festival
Managed domestic and internal exhibitors and buyers. Coordinated two events for exhibitors and visitors in the exhibition. Made proposal forms to introduce our exhibition and speech for it.