Greater Perth Area
I design for medium-sized food businesses in food packaging and label design. My specialisation comes in my illustration skills to create custom assets for my clients which include custom iconography, lettering and patterns for packaging, marketing and branding collateral. I am always keen to discover new podcasts, books, and to meet new people (possibly mentors)! Vice versa, I enjoy the opportunity to chat with others and help others just as others have helped me. Come explore my works further! https://linktr.ee/somechuppy
Working for myself, I work together with other small to medium-sized businesses to visually tell their stories and provide researched creative solutions. A couple of my key achievements include: - Managed subcontractors for a client project and liaise between them and the client, managing client’s requirements and tracking the project phases, while also working on the project as a brand designer myself. - Adapted to a client’s preferred creative style and way of working to accommodate them and streamline the working process and relationship between me and them. This can be as simple as creating payment plans to suit the client's financial needs. - Adapted to client's feedback efficiently. A client once told me that the creative concepts weren't what they were expecting and I bounce back with 2 new concepts of different style and tone. - Went the extra mile with customer service to help a client when they were confused about barcodes relating to label creation. It was out of my personal interest but it helped the client to better understand how it works and strengthened client relations. - Evaluated a client's situation and helped them find their way by providing a free marketing profile. It's not just great for customer service but it is also helpful for them so they can get clarification on what they need to do for their business.
Contracted Part-Time/Temp work under my freelance business, SomeChuppy Studio: - Updating retail and wholesale website; website maintenance - Helping develop and establish brand identity - Providing design and brand consulting - Liaising closely with Account Director and Social Media coordinator - Provide creative directions and concepts for labels, packaging and brand collatarel - Setting up files for print, e.g billboards and label/packaging
The Design Kids are on a mission to bridge the gap between students, graduates, junior designers (and creatives), and industry alike. Allowing them to connect but also providing studio talks, tours, and regular networking events for the design community to develop their own peer support system. As city host, a couple of notable achievement include: -Coordinating monthly events, writing event copies, and managing event bookings. Reaching out to studios and industry on behalf of students/graduates/junior creatives to organize studio talks and catering and venues for a comfortable and non-intimidating networking environment. - Advocating for supporting local designers by developing a system within the group to promote individual members, i.e designer of the week, developing a directory for Perth designers. - Created management systems to help with managing the hosting of TDK for my co-hosts and volunteers team, helping streamline the hosting job responsibilities. - Held regular meetings to manage the volunteer team and to plan events, manage the community group and suggest improvements. - Advocated for ways to improve efficiency and interaction in the community by introducing modern marketing strategies i.e new discord server, Perth-based hashtags, interactive discussion threads, polls, shoutouts, etc. - Listen to members of the community and take in feedback to help improve the community. - Introduced topics and guides so that group members can easily find posts within the Facebook Group streamlining the process of scrolling down to find specific posts.
Hosted a podcast show for Plus 4 Creative to share our personality, stories and empower ourselves as we share our voice. I provided value by: - Organised, planned all podcast episodes including writing conversation scripts, interview questions, and onboarding podcast guests. - Facilitated each episode by interviewing podcasts guests balancing an engaging conversation that stays on-topic but also feels genuine and natural. - Assisted in marketing and developing the brand image of the podcast, including the profile logo and the marketing strategy to help boost Plus 4 Creative as a brand through the podcast. - Advocated different ideas and topic suggestions to help kickstart and inspire energy into the podcast.
Co-founded partnership business alongside my design colleagues. Notable Achievements Include: - Planned internship module, mentored and supervised an SAE graphic design student for 13 weeks providing her industry insight, connections and hands-on client experiences. - Acted as project manager for designing packaging boxes and labels for COSTCO under Fresh Frontier within a 1-2 week timeframe as Fresh Frontier needed it in a pinch. This left Fresh Frontier impressed, leaving a ripple effect inviting other food businesses to contact us for design work. - I managed and designed (mostly on my own) a food truck wrapping project within a week while delivering a memorable and outstanding service. This is proven when the client had come back even when we had raised prices despite being frugal and time-restricted. - Assisted in planning and developing our social media content for Facebook, Instagram, LinkedIn and Instagram Stories helping to streamline the content marketing process and provide a strong pillar of support to the business. I wrote all the marketing and social media copy and advocated for new ideas, such as introducing Instagram stories where myself and the marketing coordinator would be the main people managing and operating social media. - Advocated and assisted management in an internal peer review system with the intention to help build internal resilience, encourage personal improvement and strengthen bonding within the team. - Facilitated workshops to art teachers and high schools such as Willeton SHS to educate about art styles and healthy artist mindsets - Acted as Sales Coordinator managing the team's sale strategy and as the main contact for clients and external contacts for Plus 4 Creative. Being the sales coordinator also meant I onboarded clients and looked for opportunities for the business. I also acted as a project manager helping assign certain projects (clients) according to the strengths of certain team members.
During university and after graduation, I freelanced under my name: SomeChuppy. This is different to SomeChuppy Studio, as this was a time when I was getting an idea on how to freelance and work on contract jobs on my own. Key Achievements include: - Managed a client project from onboarding to the final deliverables on my own while under budget and within their ideal timeframe. - Managed client projects while managing my university assignments and voluntary work placement obligations. - Went the extra mile to learn and understand the customer’s ideal software so that the customer can feel reassured and confident in the final product.