Kallham, Upper Austria, Austria
🚀 Experienced in brand strategy, marketing, PR, event and trade show management ✨ Successful brand relaunches and new branding concepts for VKB as well as for Hotel Post (Hotel of the Year) and Das Traunsee. 🏆 Austrian Event Award Winner for e-nnovation Austria 🌍 Passionate about brand management, communications, events, trade fairs, storytelling and creating innovative brand experiences.
- Development and execution of the global marketing strategy in alignment with corporate objectives - Brand management and implementation of consistent corporate communication across all channels - Planning and coordination of international trade fair appearances - Management of cross-media campaigns in digital, print, and trade media - Content development for technical product communication and customer-specific applications - Collaboration with internal departments such as Sales, Product Management, and HR - Implementation of employer branding and HR marketing initiatives - Budget responsibility and performance analysis based on marketing KPIs
- Conception / development of online and offline marketing and communication strategies - Creation of a marketing plan with budget planning and control - Positioning and further development of brands at trade fairs & events - Conception of various advertising materials - Commissioning, coordination and success monitoring of creative service providers such as agencies (PR, Marketing, Graphic) - Coordinator of cooperation & media partners - Optimisation and evaluation of marketing processes and tools - Preparation of offers / presentations - Personnel management - management of a project and marketing team - Co-operation with project and sales team - Support in the planning, organisation and implementation of events
- Planning, implementation and control of marketing and communication measures - Further development of the integrated communication strategy - Support and active design of internal and external communication channels (intranet, newspaper, blog, newsletter, social media, press relations, etc.) - Proactive development of concepts and offers including market analysis - Conception, organization and implementation of various events - Content marketing: digital, print, photography, video, advertising and PR texts - Interface function to cooperation partners, advertising and PR agencies - Participation in the design of the employer brand (career website, campaign planning, participation in trade fairs, advertisement design, etc.)
- Creative leadership and professional development of the graphics department - Responsible for the visual design of campaigns (print and online) - Present visual concepts to stakeholders and clients - Develop and implement communication strategies and collateral - Develop the corporate design - Conceptualize and execute photo and video shoots - Lead creative workshops