Bavaria, Germany
I’m a progressive and agile marketing leader with a passion for brands, people, and culture. I thrive in dynamic environments, whether it’s driving On-Trade Marketing for premium spirits, activating brands in trend gastronomy, or building and empowering teams. My journey started in the music industry, where I learned the power of creativity, adaptability, and authentic connections. Today, I combine that spirit with strategic thinking, hands-on leadership, and a strong sales background in the beverage sector. What sets me apart? I’m direct, innovative, and always ready to challenge the status quo. My experience in key account management and sales has taught me how to build lasting partnerships, deliver results, and drive growth. I believe in teamwork, bold ideas, and making things happen, fast! My approach is innovative, collaborative, and always focused on impact, whether I’m leading a team, closing a deal, or shaping brand experiences that stick. Let’s connect and create what’s next!
Driving strategic channel and customer marketing initiatives for the On-Trade sector, with a focus on business growth, brand activation, and long-term partnership development. Accountable for shaping and executing impactful marketing strategies that strengthen premium spirits brands and deliver measurable commercial results. Key Responsibilities: Strategic Leadership: Define and implement marketing strategies aligned with business objectives to maximize market penetration and profitability. Team Management: Provide professional and disciplinary leadership for two teams, Channel & Customer Marketing On-Trade (4 direct reports) and Field Coordinator Department (1 direct report & subordinate), fostering high performance and cross-functional collaboration. Business Development: Build and maintain strong partnerships with key stakeholders to drive joint business plans and ensure sustainable growth. Brand Activation Excellence: Oversee execution of innovative activation programs that enhance brand visibility and consumer engagement in the On-Trade environment.
Managed marketing activities for brands such as Aperol, Frangelico, Bulldog Gin, Wild Turkey, and Sambuca Molinari in the On-Trade channel. Responsible for campaign planning, execution, and performance analysis. Held professional and disciplinary leadership for one direct report.
Responsible for brand activations, channel strategies, and POS campaigns within the hospitality sector.
Assisted with cultural marketing projects as an intern, supporting event organization and artist collaborations to strengthen brand engagement in the music and lifestyle scene. Contributed to project logistics, communication, and on-site event support.
Artist Management: Supported day-to-day coordination for artists, including scheduling, communication, and logistics for shows and collaborations. Event Management: Helped organize concerts, showcases, and promo events – from guest lists to backstage coordination. Product Management: Assisted in planning and rolling out music releases and merchandise, including timelines and materials. Sponsorship: Supported the setup and follow-up of brand partnerships and sponsorship deals. Publishing: Helped manage content updates, press materials, and communication with media partners.
Provided tour management and support services for various artists (e.g., Sepalot, Afrob, Blumentopf, Ladi6, Mick Rogers), handling logistics, scheduling, and on-site coordination.
Handled booking, label management, and product management tasks for an independed music label, supporting artists and releases from planning to execution.