Sofia, Sofia City, Bulgaria
What if every building could think for itself? This would not only lead to more comfort and greater security, but also to noticeably lower energy costs. This vision has driven me for years. Since 2021, I have been part of Shelly, the Bulgarian smart home manufacturer, helping to drive its global expansion. My mission is clear: to move European technology beyond the niche and into the mass market. Because smart home technology should be for everyone, not just for tech enthusiasts. With Shelly, we are bringing Made in Europe to the forefront for buildings around the world. More than 25 years of top management positions in European retail, mainly consumer electronics. My teams and I transformed a 22 bn brick-and-mortar company and built up one of Europe's biggest online shops. I was in charge of operations all over Europe.