Munich, Bavaria, Germany
As a transformational leader, I prioritize autonomy, mastery, and purpose, empowering my teams to effectively deliver end-to-end data solutions to enable decision-making and optimize business operations. I foster a culture of innovation and continuous improvement to create value for our customers. Occasionally, I have the opportunity to serve as a guest lecturer at different universities, including CBS International Business School and Universidad Pompeu Fabra (UPF) Barcelona. During these engagements, I share my insights on artificial intelligence, data architecture, and marketing automation. Additionally, I enjoy being a guest speaker at various conferences and meet-ups.
Independent activity: design, development and distribution of garments w’lfg’ng | Contemporary Urban Outerwear (since 2014) ◦ Collection development, coordination of the production in Asia, and distribution of outdoor coats and jackets. ◦ Operation of the own mono-brand online shop ◦ Development of an Europe-wide network of retailers Freelance fashion, design and graphic consulting August 2010: first temporary shop in Munich
Lead of the data and analytics team and compilation of all cross-project analysis demands ◦ Digital analytics & marketing controlling ◦ Cross-channel analysis on- and offline ◦ Assessment of CRM customer data to identify hidden potentials ◦ Data visualisation and data storytelling per target group Project Owner for the customer FIFA Football Technology & Innovations ◦ Web analytics and social listening including derivation of recommendation for action ◦ Strategic definition of goals including relevant KPIs and communication consulting
Strategic project lead youth marketing for SOS-Kinderdorf e.V. ◦ Conception, strategy development, consulting ◦ Development of the team ◦ Analysis, controlling and evaluation • Digital analytics (On-page and customer journey analysis) • Conversion optimisation and A/B-testing • Evaluation, implementation and continous optimisation of a cross-project CRM-System (Zoho) for GALLAFiLZ
• Online marketing • Web analysis and conversion optimisation (E-Commerce) • Website conception and maintenance