Wolf-Michael Spieth

Senior Director Transformation & AI EMEA at Monks I Innovation & Transformation Consulting | MBA Innovation Management

Munich, Bavaria, Germany

About

Interpersonal growth and passion for my work always have been driving forces for my work as account manager and corporate consultant. Teamwork along with the aspiration to succeed through continuous learning have shaped my personal growth as an individual in the international business world. Expansion of knowledge has been the focus of my previous studies and professional work as consultant, entrepreneur and marketing specialist. Throughout the past eight years, I had the pleasure to work with incredible brands, people and multinational companies around the world. I have specialized in the practices of strategic Brand & Business Development throughout a multidisciplinary field of industries.

Experience

  • Monks (Full-time · 4 yrs 6 mos)
    • Senior Director, Transformation & AI EMEA
      Jan 2026 - Present · 6 mos

      Leading at scale organizational transformation programs with focus on AI adoption and business transformation consulting in EMEA. Primary disciplines lie in Innovation Consulting, MarTech, AI incubation & automation, Transformation Deployment & Change Management. Steering AI Consulting Business Unit & Go-To-Market strategy and deployment in EMEA. Core industries: Automotive, SaaS, Banking, Fin-Tech, Strategy Consulting, Tech-Incubation, SMEs, Manufacturing, FMCG Key Accounts: PIF, BMW Group, Google EMEA & APAC, BOSCH Group, Mercedes Benz / AMG, HUMAIN, Sanofi

    • Director Transformation & AI
      Jan 2025 - Present · 1 yr 6 mos

      Director Transformation & AI Leading at scale AI innovation and digital transformations in Marketing Organizations with focus on MarTech, AI incubation & automation, operation framework consulting & process deployment.

    • Transformation & AI Lead
      Jan 2024 - Jan 2025 · 1 yr 1 mo

      Transformation & AI Lead Consulting brands on how to transform their marketing ambitions for the digital & social age through innovation and technology. Specialized in: AI Consulting, Marketing Transformation, Digital Transformation, Digital Strategy, Brand Consulting, AI Incubation & Automation, Innovation Strategy, Applied Innovation Management. Account Director - Monks Germany Client Servicing and Client Success Management: Brand Consulting, Marketing & Communication Strategy, Management Consulting, Incubation Management, Business Consulting - Marketing Transformation.

  • Consultant at webguerillas
    Oct 2020 - Jan 2022 · 1 yr 4 mos

    Key Account Management, Digital Marketing Consultant, Brand Communication Advisor, Project Management, Social Media Strategist, Brand Strategist, Business Development Management, Product Marketing, Brand Management Market Expertise: FMCG, Sports Marketing, Digital Advertisement, Chemical Industry, Industrial Manufacturing, SaaS, E-Sports, Automotive Industry, Financial Services

  • Managing Director at Adrenalin Sportmanagement UG
    Mar 2018 - Sep 2020 · 2 yrs 7 mos

    Managing Partner Business Development & Sports Marketing, Sales Strategist, Market Analyst, Digital Communication Strategy, Innovative Media Market Expertise: Sports Marketing, NGO's, Sport Fashion, Health & Medical Industry, FMCG, Automotive, Financial Services & Banks, Insurance

  • Producer at Constantin Medien AG
    Sep 2016 - Mar 2018 · 1 yr 7 mos

    Producing TV- & Film Formats, Advertisement, Branded Content Productions, Social Media Marketing, Key Account Management, Project Management Market Expertise: FMCG, Sports Marketing, Digital Advertisement, Chemical Industry, Automotive Industry, Automotive Performance, Entertainment & Media Production, SAAS, E-Sports

  • Business Development Manager at Adrenalin Sportmanagement UG (haftungsbeschränkt)
    May 2013 - Apr 2016 · 3 yrs

    Brand Strategy Management, Marketing Communication Consulting, Business Development Consultant, Corporate Strategy Consultant Market Expertise: Sports Marketing, Digital Advertisement, Branded Entertainment, SAAS, FinTech