Amsterdam, North Holland, Netherlands
Creative director, cultural initiator, curator
With our Post Modern Collection we inspire people to enrich their lives by acquiring unique art pieces, created by great artists. We believe anyone should have the opportunity to collect high-quality modern art. Our concept makes it possible for everyone to start their own private collection. Art reflects your personality and encourages you to make a statement. Instead of producing large-scale and therefore costly works, we invite artists and designers to tell their story through small-scale pieces, made exclusively for the Post Modern Collection. The result is a growing collection of unique, handmade, affordable, small masterpieces. We work closely together with both emerging and established artists and designers. By suggesting a smaller scale, we challenge them to take a different approach to creating art. To explore new territories and ultimately, broaden their horizons. The revenues of our sales can be directly reinvested into their artistic development. Our aim is to keep expanding our collection with a wide range of new narratives, perspectives, materials and techniques. By doing so, the Post Modern Collection stays refreshing, relevant and distinctive. Collecting art might seem to be reserved for the privileged. But just imagine the sheer joy it can bring! Therefore, we invite you to become a collector too. What is more, our affordable art pieces also make the perfect gift for your loved ones. The Post Modern Collection is available at international art and design events, carefully curated retailers ánd online.
Woes van Haaften is a creative consultant, creative director and cultural initiator. He helps creative individuals and companies define or redefine their story by finding out what comprises the soul of their initiative. Van Haaften works in a broad variety of sectors such as design, fashion, art and public affairs. As a result Woes speaks many cultural languages; a trait he uses to narrate layered and rounded ‘brand stories’. In projects Woes van Haaften works from A–Z. At first he helps his clients get a more profound view of who they are and thus what sets them apart. That analysis results in a creative concept (incl. strategy and positioning) that serves as a fundament for all future steps. From there on Woes van Haaften guides his client towards an attractive and effective end result.
Artist talks (at first in Dutch): http://newwindow.nl/radio Co-hosts: Woes van Haaften (founder of New Window) and Joost van Haaften (visual artist and professor Fine Arts at the Gerrit Rietveld Academie Amsterdam). Technique: Rick Haring Studio: Gerrit Rietveld Academie
Dutch Design Daily organiseert in samenwerking met Pakhuis de Zwijger live avonden waarin een greep wordt gedaan uit het archief van het online platform. Verschillende ontwerpers, in de breedste zin van het woord, krijgen een podium om hun verhaal te doen, hun projecten te laten zien en in gesprek te gaan.