New York, New York, United States
Growth-focused product manager with 8+ years of experience building and optimizing digital experiences to drive conversion across paid subscription and free trial products. I bring a growth-hacking mindset and rigorously A/B test everything from quick-win experiments to full redesigns. I lead cross-functional teams to improve conversion funnels, enhance pricing and package presentation, and drive deeper engagement. Building and maintaining strong relationships across design, engineering, and marketing teams enables me to move fast, test smart, and ship products that deliver real revenue and user-acquisition growth.
Own the digital checkout experience at SiriusXM, spanning trial and paid subscriptions. Lead experimentation, offer and package presentation, and cross-functional growth initiatives to drive acquisition and conversion.
Implemented SiriusXM’s digital acquisition strategies across subscription funnels, including marketing landing pages, trial sign-ups, and checkout flows. Owned execution and optimization of the SiriusXM homepage and purchase flows to support growth and conversion initiatives.
Owned the digital experience for satellite radio subscriptions and trial sign-ups. Supported marketing campaigns with dedicated landing pages while driving growth through A/B testing, personalization, and rapid optimization across the checkout funnel.
Led experimentation and CRO initiatives across IBM Cloud’s self-service marketing web pages. Collaborated with paid and organic teams to optimize landing pages, funnels, and campaign performance through A/B testing, UX enhancements, and personalization.
Improved the IBM Cloud user journey through testing, content optimization, and web performance analysis. Partnered across teams to enhance page design, messaging, and SEO as part of a data-driven growth approach.
Owned digital and content strategy for IBM’s Chief Data Office. Created executive messaging, internal engagement campaigns, and event content for C-suite audiences.
Leader of a 14 person team tasked with creating and executing a strategic PR and re-branding plan for The Fair Hope Foundation. The Fair Hope Foundation was started in 2015, awarding scholarships for college students that have been impacted by cancer.
Graphic Designer and Photographer for Mosaic Magazine, an innovative digital and print magazine run by Honors College students at the University of Alabama.
Caller for the University of Alabama's National Alumni Association. Responsibilities included establishing and maintaining effective relationships with University of Alabama alumni, updating alumni information, and raising funds for the National Alumni Association as well as funds for various colleges throughout the University.