Warsaw Metropolitan Area
Marketing Procurement & Agency Performance Leader | Interim & Advisory Commercially driven Marketing Procurement Manager with a unique blend of experience gained on both sides of the table - 10 years within leading advertising agencies and 15+ years in strategic sourcing and procurement. Helping companies reduce marketing costs, improve agency effectiveness, and maximize ROI across Media, Production, Content & Influencer Marketing. ✨ Procurement. Marketing. Agency Expertise. Value Creation. Connected.
Experienced procurement specialist managing end‑to‑end marketing sourcing across Europe (CEE, BENE, UKI). I lead strategic procurement initiatives in Ad Production, Agency Fees, and Public Relations, ensuring value creation, operational excellence, and long‑term supplier performance. Key focus areas include: • Driving category strategies in partnership with regional and global stakeholders to streamline sourcing pipelines and optimize the agency ecosystem. • Delivering measurable efficiencies, cost savings, and quality enhancements across multi‑market operations. • Embedding sustainability KPIs and responsible sourcing practices into all marketing procurement activities
• Active participation in the transformation of procurement processes in Grupa Zywiec (Heineken Group) from a reactive model to a category management approach. • Heineken Global Procurement (HGP) – collaboration on the implementation of global guidelines and recommendations for Commerce (Marketing Services) and Business Services (IT, MICE, Travel, and IFM) procurement categories. • Heineken Global Shared Services (HGSS) – cooperation in the operational monitoring of procurement processes in SAP, and other tactical processes supporting strategic procurement.
• Analyzed spend patterns in a non‑structured procurement environment, identifying key cost drivers and optimization areas. • Established formal purchasing categories to streamline processes and improve cross‑department collaboration. • Advised senior leadership on procurement strategy to enhance operational efficiency and support strategic decisions. • Standardized procurement processes, introduced best practices, and delivered training to strengthen organizational purchasing capabilities. •Achieved 21% cost reduction through strategic sourcing, effective negotiations and supplier optimization.
• Conducted procurement analysis of selected categories for an FMCG holding (category spend share, subsidiary contribution, annual spend, supplier share, procurement model review, and market/trend analysis). • Developed a comprehensive procurement approach for Direct & Indirect categories, including procurement levers and optimization opportunities. • Created an initiative plan and tender roadmap to support the implementation of the procurement strategy. • Led negotiations resulting in long‑term agreements and the establishment of a dedicated Supplier Roster.
• Managing a team of buyers and procurement processes for Market, Factory, and GBS in Poland, ensuring effective management of Indirect categories. • Developing and implementing procurement strategies for Services as well as Travel & Event categories. • Leading negotiations and collaborating with key stakeholders to ensure alignment and consistency of procurement strategies, fostering strong partnerships and driving business objectives.