Winston Van Sertima

European Business Development Manager

Petersberg, Hesse, Germany

About

Senior Business Development Manager with extensive international experience driving revenue growth in technical and manufacturing environments across Europe, North America, and Asia. Proven track record in acquiring and developing strategic accounts, leading complex sales cycles, and managing regional and global customer relationships. Strong ability to translate technical solutions into business value, coordinate cross-functional teams, and deliver sustained growth. Experienced in working with OEMs and industrial customers in fast-paced, high-volume environments. Complete understanding of the electronics, injection molding, plastics and technology markets. Successful at achieving and exceeding sales targets. Worked in different sectors such as B2B, B2C while selling to various customer segments. Leadership experience with teams, direct or indirect, and managing projects across different departments and time zones.

Experience

  • European Business Development Manager at Rosti Group
    Dec 2020 - Jun 2025 · 4 yrs 7 mos

    I develop, plan, communicate and monitor contract manufacturing business development for Rosti Group across Europe. My responsibility is to Identify new potential customers to grow the contract manufacturing business in the plastics industry. Determine and pursue strategies for the European region for product, market, pricing and value proposition. Driver for project management of new product launches and related modules Rosti Group is a global plastic injection moulding company and contract manufacturer with facilities across the globe. Rosti Group has vast and extensive expertise working in Healthcare & Beauty, Consumer Goods, Life Sciences, Automotive, Energy, Industrial and Plastic Packaging markets; with capabilities within manufacturing, supply chain, design and prototyping. We dedicate our time to providing cutting-edge solutions “From concept to reality” to help our Partners create better components, products, processes and solutions. Rosti currently has 3500 employees across 8 global operations. Rosti Group is owned by Nordstjernan, a Swedish family controlled investment company founded by Axel Johnson in 1890. The company currently has shareholdings in some 20 listed and unlisted companies. Nordstjernan’s holdings generates sales in excess of SEK 100 billion and have approximately 60,000 employees.

  • Business Development Manager EAST EMEA Region at Asteelflash Germany
    Aug 2016 - Nov 2020 · 4 yrs 4 mos

    Charged with developing the business prospects for one of the largest Electronic Manufacturing Services (EMS) provider in Europe and one of the top 20 in the world. New customer aquisition through contact, qualification and development. Develop business plans to extend the services and revenues of new and current partners. Asteelflash with over 6,000 employees and a world wide leader in the EMS market, services customers from Industrial, Medical, Automotive, Energy Management, Data processing, Aerospace and Defense markets. Services range from R&D design and implementation to PCBA arrangement and production with Box Build and logistics. Build awareness of Asteelflash capabilities and long term realtionships in Germany and East Europe and Middle East and Africa.

  • Key Account Manager - EMEA at Ondal Medical Systems GmbH
    Feb 2015 - Mar 2016 · 1 yr 2 mos

    Acquire new customers; Guide and offer consultancy to new and existing customers on Ondal complete product Portfolio of Medical Devices; Track on going project revenues and pipeline quotes to make sure forecasts and assigned targets are met and exceeded. Prepare cost models and pricing strategy to present to customers and management. Ensure that the customer has the correct Capital Equipment to win multi-year deals for products and services. Follow and ensure that all efforts to win the projects are employed to include price, value and service; Plan and execute the Sales and yearly Budget of over €6 M Euro + for the Accounts and then plan individual strategies for each customer; Work with Product Management on the development of customer specific products and solutions; Lead the project team for the A+ customers; Build, maintain and develop relationships to the Key influencers; Work with internal departments such as Engineering for customer specific solutions and long term projects. Contract negotiations to include a contract for €1.3 M Euro per year with an A+ Account. Plan and execute remedial actions to ensure Budget achievement.

  • International Account Manager at Misco
    Jun 2008 - Jan 2015 · 6 yrs 8 mos

    Acquire and support national and international customers Advise customers on advantages and technological features of Misco product portfolio Cold calls to acquire new customers Sales responsibility to include achievement of prescribed margin/revenue target mix Single point of contact for 120-150 Accounts Establishing and managing long term relationships to key influencers Responsible for selling IT Hardware, Software and Service products and solutions to clients Liaise with internal departments to achieve Total Customer Satisfaction Coordinate with internal departments to fulfil customer projects on time Control the sales pipeline to ensure revenue and margin targets are exceeded.Prepare quarterly business plan reviews for management.

  • Hewlett-Packard GmbH (7 yrs 4 mos)
    • Product Marketing Manager EMEA
      May 2004 - Jul 2006 · 2 yrs 3 mos

      Product Manager for LaserJet supplies through the product life cycle; EMEA marketing expert for all issues within my product portfolio; Manage internal and external resources such as PR, sales, marketing agencies for NPI, product information to internal and external audiences; Create and analyze reports on market share and competition for business solutions and growth opportunities; Coordinate with various HP entities whether horizontal or vertical to achieve results and/or successful resolutions; Product Marketing focal point for all internet enabled supplies topics; Develop and execute training plans for internal and external audiences

    • Procurement Specialist
      Sep 2000 - Apr 2004 · 3 yrs 8 mos

      Establish and manage relationships to new and existing suppliers, Develop, review and approve contracts; Solved new or recurring problems due to administration, finance or logistics; Supervised a team of buyers; Discussed and delegated work loads to achieve optimal performance; Escalation point for the buyers and other departments regarding all business and process issues within my department.

    • Partner Account Administrator
      Apr 1999 - Aug 2000 · 1 yr 5 mos

      Primary contact to partner for all matters such as finance, logistic, order entry and order configuration, Team member for SAP e-procurement project; Resolved partner issues.