United States
I'm a creative strategist and designer focused on using storytelling to build community. Whether it's brand work, campaigns, events, or decks, the format changes but the underlying question doesn't: what makes people want to stick around and create meaningful experiences together. I pay attention to how people show up, what holds their attention, what they pass over. The work follows from there. What I love most is bringing joy into the room and designing the small moments people remember. Good work outlasts the moment people see it.
Recent work spans brand identity, investor decks, large-format campaigns, and series branding. Projects include work featured on Netflix, NYC transit campaigns for Mizuho, and design collaborations with creators like AtomicMari, Peachietech, and Chris Do (in association with Tasca Studios). Whether it's a founder's first pitch or an ad seen by millions of commuters, the question is the same: what makes people want to stick around.
- Created gen AI workflows to translate big ideas into on-brand visuals, accelerating concept development for storytelling-driven pitches on high-stakes bids. - Designed pitch decks that helped secure $1M+ in deals within 5 months for gaming and entertainment clients including Marvel/Disney, MGM/Amazon, and Ubisoft.
- Designed compelling social media content for platforms like Twitter, Instagram, and Discord for clients including PUBG MOBILE, NIKKE, NBA Infinite, among others. Leveraged visual storytelling to amplify brand messages and connect with diverse audiences. - Developed pitch decks for RFPs, ideating creative merchandising, events, and activations to resonate with brand objectives and improve community engagement. -Worked closely with the marketing team to fully understand brand vision, community, and client needs, ensuring alignment between pitch decks and social media content.
- Developed RFPs, operations manuals, and 3D renders to visualize event spaces, facilitating effective decision-making for internal and external stakeholders. - Designed engaging sets, stages, signage, and decor for live events, ensuring functionality, visual appeal, and optimal community experience for in-person and online audiences. - Managed relationships with outside vendors to ensure smooth execution of design elements. - Collaborated with producers, project managers, and marketing teams to gather requirements, translate them into actionable plans, and deliver visually compelling designs.
Bridged communication between players/teams and the production team, ensuring compliance with studio rules and schedules through clear guidance and support to facilitate smooth production operations.