Hong Kong SAR
Supported PR efforts for luxury F&B and travel clients, including Asia’s 50 Best Restaurants 2026, Hyatt APAC, The Henderson, and LPM. Drafted and blasted press releases, securing coverage in lifestyle, food & beverage, and travel media. Conducted media pitching and managed tasting invitations for high-profile clients and events. Created and maintained targeted media lists and prepared clipping reports for multiple retainer clients. Assisted in planning and executing media events and tastings, including coordination and onsite support. Managed administrative tasks and contributed to PR strategy brainstorming under tight deadlines.
Conducted media research and compiled media lists for multiple clients. Drafted media pitches and prepared media kits. Supported social media planning, content development, and brainstorming sessions. Developed creative campaign concepts; two were selected as key client directions.
Delivered customer service and managed patient enquiries in a clinical setting. Scheduled appointments and coordinated daily clinic operations. Handled administrative tasks including filing, stock tracking, and office organisation.