Hong Kong SAR
Product creation and line planning for Asia Pacific region on both footwear and apparel
As the Greater China Apparel Merchandising Director, I build a detailed line plan for every format – strong direction, right mix of products, and profitable for an individual door. Sets appropriate style and SKU count targets. Has a detailed understanding of the market place, different retail formats and retail KPIs. Acts as consolidator to balance and maximum the business opportunity of each category apparel business. Closely connected with the consumer, marketplace and category product team.
As the regional product manager for Men’s Active Life Collection, I provide product line management for all facets of the merchandising process for a full size product line or initiative within Merchandising. Acts as a consumer and/or category merchandising specialist and leads the development of market-right and brand-right apparel products. Conduct market research to understand countries need