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Passionate, creative and value-driven Product Leader with strong sense of empathy, dedicated to truly listening, simplifying complexity and getting results. ➤ Product Management ➤ Strategic Program Management ➤ Project Management ➤ Gen AI ➤ Design ➤ Startups ➤ Innovation ➤ E-commerce ➤ People management ➤ Data, metrics, evidence ➤ Scrum & Agile at Scale ➤ DevOps ➤ App & Web development ➤ IT Engineering & Architecture ➤ IT Transformation ➤ IAM & Cybersecurity Some of the tools I frequently use: Figma | Adobe Suite | M365 | Jira | Confluence | Adobe Analytics | Google Analytics | Wordpress | Framer | Shopify | ChatGPT | MidJourney | Cursor AI
➤ Bring structure, clarity and focus to the national eIDAS2 program by introducing a shared strategic foundation. Use the 'EDI-stelselarchitectuur' to align goals, guide decisions, and clearly communicate progress to all stakeholders. ➤ Establish cross-functional collaboration through structured ‘werksporen’ teams, connecting policy, architecture, project management, and partners. Build strong relationships and simplify complexity to foster a positive, collaborative culture and bring people along in a shared mission. ➤ Enhance transparency and prioritization by implementing structured workflows in Jira and Confluence, enabling teams to plan and execute in Agile sprints based on prioritized strategic goals, while improving traceability and reducing operational friction.
➤ Responsible (Lead Product Owner / Head of Product) for the Internet Banking (Web) platform of ABN AMRO. ➤ Management team member of ABN AMRO's largest Digital Channels department with over 450+ FTE. ➤ Leading a team of 10+ Product Owners with in total ~25 DevOps scrum teams (250+ FTE) with IT-engineers, UX designers, QA engineers, Reliability engineers & Data analysts. ➤ Channel strategy for App & Web, Portfolio management, Objectives and Key Results (OKRs), Budget, People. ➤ Responsible for several key (Executive Board involved) strategic programs including iDEAL 2.0 & Internet Banking Rebuild. ➤ Risk management & optimisation responsibilities in close liaison with senior management and risk parties (legal, compliance, information & operational risk management, CISO security experts).
➤ Leading the ideation, vision, strategy, governance and execution of two pivotal strategic change programs for Digital Identity and Authentication. ➤ Managed program delivery for over 10 development teams spanning across five departments, collaborating with subject matter experts, product owners, UX designers, developers, architects, business leads and senior management to ensure seamless coordination and alignment. ➤ Established and chaired a bi-weekly review board comprising department directors, fostering effective decision-making, ensuring strategic alignment and producing results. ➤ Risk management & optimisation responsibilities in close liaison with senior management and risk parties (legal, compliance, information & operational risk management, CISO security experts).
➤ Responsible for security, authentication and ease of use in the ABN AMRO App (3+ million monthly active users & 100+ million monthly logins). ➤ Mobile native Scrum team consisting of iOS and Android developers, UX designer, QA engineer, Reliability engineer, Solution Engineer & Business analyst. ➤ Championed a data-driven approach to inform decision-making and drive continuous improvement, optimising user experiences and maximising business outcomes. ➤ Forged strong partnerships and worked closely with various risk and IT departments, including the leadership and development teams of the CISO Identity & Access Management and Fraud Detection departments. ➤ Conceptualised and created Logon & Signing with QR to drastically improve the authentication experience for our customers on both Internet Banking (Desktop) and iDEAL by using the ABN AMRO App, effectively replacing the E.dentifier (hard token). Currently being used millions times each month. ➤ Conceptualised and created Device Registration by using ID documents, data modelling, NFC, biometric verification, and fraud detection. Clients no longer need their debit card and E.dentifier to register and use the ABN AMRO app.
➤ Responsible for Digital Business Development and Innovation at ABN AMRO Retail. ➤ Focus areas included, authentication within digital channels of ABN AMRO, value propositions for SME clients, and implementation of General Data Protection Regulation (GDPR).
➤ Responsible for E-commerce (online marketing) activities, ➤ Digital Business Development and Innovation for SME clients at ABN AMRO Corporate Banking.