Wim Van Cotthem

Senior Executive | Strategic Advisor and Operator | Commercialization of Innovation | Proven Track Record in Leading Multi-Country Operations, Organizational Transformation & Talent Development

Gulpen, Limburg, Netherlands

About

With over 20 years of experience, I specialize in operations management, healthcare, and management consulting, currently serving as a Strategic Partner. My work focuses on supporting deal origination, conducting commercial due diligence in the animal health and life sciences sectors, and contributing to portfolio value-creation initiatives that drive business growth and sustainability. Collaborating with cross-functional teams, I help identify strategic opportunities and foster innovation. My mission is to empower organizations to thrive in complex markets through actionable insights and tailored growth strategies, with a commitment to advancing the fields of animal health and life sciences.

Experience

  • Strategic Partner at ARCHIMED
    2026 - Present · 6 mos

    • Support deal origination and commercial due diligence in the animal health and life sciences sectors. • Engaged in portfolio value-creation initiatives to enhance business growth and sustainability. • Collaborated with cross-functional teams to identify strategic opportunities and drive innovation

  • IDEXX (Netherlands · Remote)
    • Sr. Director - GM, Global Marketing and Medical
      2023 - 2025 · 2 yrs

      Led a global team of 85+ professionals across strategic and commercial marketing, professional medical services, and technical field excellence. Drove double-digit revenue growth through portfolio renewal and expanded PCR diagnostic adoption. Launched multiple molecular tests and improved CRM-driven sales performance and transparency. Achieved industry-leading customer satisfaction (NPS +25) through customer-centric commercial transformation

    • Sr. Director - GM EMEA & Americas
      2020 - 2023 · 3 yrs

      Led Americas (North and South) and Europe Middle East Africa commercial operations to higher growth via solid growth strategies as P&L responsible for these regions. Re-organized Commercial Organization, increasing reach and frequency to customers, growing both regions to leading positions in livestock diagnostics. Launched Sample-Based pregnancy testing franchise for dairy business.

    • Director - GM Europe, Middle-East, Africa (EMEA)
      2015 - 2020 · 5 yrs

      P&L responsible for EMEA region servicing livestock, poultry and dairy(LPD) line of business for IDEXX. Responsible for operational leadership for the region, leading a team of 60 employees.

  • Principal Owner at WIVAconsulting
    2014 - 2015 · 1 yr

    I work with organizations and leaders across industries to unlock growth, strengthen leadership, and drive successful transformations. 🔹 Executive Consulting & Strategic Advisory – Providing trusted second opinions and reviews of critical commercial and strategic decisions. 🔹 Interim & Project Management – Taking on senior roles or mission-critical projects to enhance team performance, operational efficiency, and delivery of results. 🔹 Business Development & Growth Strategy – Guiding start-ups, new ventures, and established businesses in identifying and scaling opportunities. 🔹 Change Management & Executive Coaching – Helping leaders and teams navigate transformation with confidence, resilience, and measurable impact. 🔹 Cross-Industry Expertise – Experience spans life sciences, healthcare, animal health, consumer health, technology, and professional services, applying best practices across sectors. I bring an outside-in perspective that balances strategic insight with practical execution — ensuring organizations and leaders are prepared for both today’s challenges and tomorrow’s opportunities. Feel free to get in contact: [email protected]

  • Group Director Business Operations Europe, Africa, Middle-East (EMEA) at Zoetis
    2013 - 2015 · 2 yrs

    Key executive role in setting up commercial processes following Zoetis IPO such as the implementation of new centrally driven pricing process for €1,2B region. Lead for branded generics initiative achieving more than €30MM of incremental revenues for the region. Executive lead for 5 year Regional Strategic Plan and Subject Matter Expert for Quarterly Earnings reporting to Area President Member of the European Executive Leadership Team

  • Pfizer Animal Health (On-site)
    • Group Director Business Unit Europe, Africa, Middle East (EMEA)
      2010 - 2013 · 3 yrs

      ● Head of Regional Swine Business Unit (€120MM) after the integration of Wyeth. Directly leading a team of 8 marketing/technical regional directors and Business Unit Directors for the 7 key markets in the region. Direct report to VP Operational Strategy. ● Successful integrated Wyeth portfolio with above budget results e.g. swine vaccine market ● Successful at introducing Improvac as alternative to piglet castration in Belgium and select markets ● Introduced Individual Pig Care, a health management system for farmers to promote responsible use of antibiotics Member of the Executive Operating Committee for the region.

    • Regional GM Germany/Austria/Belgium/Netherlands/ Luxemburg
      2004 - 2010 · 6 yrs

      ● Hired as crisis manager realizing turn around to top line and bottom line growth. Managed to grow the business from €30MM in 2004 to €50MM in 2009. ● Restructured organizations to separate legal entities (Benelux and Germany/Austria) in 2007 to implement regional growth strategies ● Successful at winning government tenders for emerging diseases vaccines such as Bluetongue 8 for cattle and sheep in 2008 ● Realized market leadership with Cattle and Horse endectocide brands in both markets via innovative end-user promotion to support veterinarian recommendation Reported to President Europe, Middle East, Africa