Belgium
Throughout my life, I have always been sharply focused and passionately driven to explore new environments and extend the boundaries of my insights and knowledge. I'm ambitious, goal oriented and a natural team player with solid commercial FMCG experience in both sales and marketing across the EMEA region.
Leading the Croky Business & team
Leading the team of key accounts in the Belgian Off-trade channel, with P&L responsibility • Coached and developed the team of key account managers • Negotiated yearly customer agreements and managed investment budgets to ensure sales and profit achievements • Developed and implemented strong joint customer plans driving category growth & ABI growth Accounts: Carrefour Group, Ahold-Delhaize Group, Intermarché, Cora, Match/Smatch, Delfood, Delitraiteur, Makro/Metro, Jumbo, Sligro
Solid account leadership for the top accounts across the Belux markets • Negotiated yearly customer agreements and managed investment budgets to ensure sales and profit achievements • Developed joint customer plans in line the overall strategy for CCEP’s Home Channel • Led the cross-functional account team (finance, marketing, catman and forecast) Accounts: Colruyt Group & Ahold-Delhaize Group
Commercial (sales and marketing) management of 20+ countries with main focus on Eastern Europe and Middle-East • Managed the distributor accounts (turnover >€10mio) with full P&L responsibility • Analyzed route to market optimization possibilities • New businesses developed in Saudi Arabia, UAE and Egypt • Drafted the marketing plans and controlled the CEEMEA marketing budget (€2mio). Fully managed local ATL (TVC in Israel) & BTL activities together with local marketers and agencies • Driven a team of >25 people within distributor organizations for sales & marketing and 1 direct report for sales and marketing coordination
Cross country brand & category management with European focus • Developed the long-term category vision and marketing plans • Identified opportunities in relevant markets and transformed them into concrete action plans (new product launches, product upgrades, concept testing, etc) • Analyzed consumer insights on European level (Nielsen, GfK) • Researched several new product concepts and implemented several packaging redesign processes