Wim de Graaf

Fruit, Wholesale, entrepeneur, bestuurder, Ambassadeur @ MKB-Metropool Amsterdam

Amsterdam Area

About

With over 37 years of experience in fruit sourcing and wholesale. I specialize in sales management and the procurement of quality fruits, specialist in citrus, bananas, soft fruits, and exotic varieties. My mission is to bring fresh, premium products to market while fostering strong, lasting relationships with clients and partners. Passionate about the food industry, I strive to align with organizations that value sustainability, quality, and innovation, contributing a rich perspective rooted in decades of experience. At De Mooij Amsterdam, I am responsible for overseeing the purchasing and sales of a diverse range of fruits, ensuring excellence in quality and service. My expertise spans citrus, bananas, soft fruits, and exotic produce, and I work collaboratively with our team and clients to meet market demands effectively. This role has sharpened my skills in negotiation, client relationship management, and market analysis, all while fueling my dedication to delivering exceptional products.

Experience

  • In- en verkoper fruit at De Mooij Amsterdam
    Jan 2014 - Present · 12 yrs 6 mos

    Verantwoordelijk in- en verkoop, met name fruit, met passie voor het product. Citrus,zachtfruit, exoten, op het Food Center Amsterdam sinds 1989

  • MKB-Metropool Amsterdam (13 yrs 7 mos)
    • Ambassadeur
      Jun 2025 - Present · 1 yr 1 mo

    • Bestuurslid
      Dec 2012 - Jun 2025 · 12 yrs 7 mos

  • Voorzitter at Verenigde Bedrijven Food Center Amsterdam
    1999 - Present · 27 yrs 6 mos

    Gekozen tot voorzitter Januari 2016

  • Voorzitter at Kapiteinskoor Zaandam
    Feb 2007 - Present · 19 yrs 5 mos

  • Voorzitter at Markt van 1001 smaken
    Jan 2008 - Present · 18 yrs 6 mos