Bangkok City, Thailand
Global hospitality executive with 25+ years’ experience leading hotel businesses across commercial, operational, and ownership environments. I have held senior leadership roles across Africa, Europe, Australia, and Asia, with direct accountability for strategy, P&L performance, revenue, distribution, operations, and large‑scale organisational execution. My background includes both signing and operating hotels, providing a practical understanding of risk, capital, brand, and return drivers across the full hotel lifecycle. I currently lead Hospitality for APAC at Amadeus, overseeing regional strategy, growth, and execution across an end‑to‑end hospitality technology platform. This role sits at the intersection of hotel operations and enterprise technology, giving me direct exposure to how data, distribution, payments, and platforms are reshaping owner and operator economics. I am particularly effective where organizations are navigating growth, transformation, or increased complexity across markets.
As Vice President of Hospitality for APAC at Amadeus, I spearhead strategic initiatives to revolutionize the guest experience across the Asia-Pacific region. Leveraging extensive industry insight and cutting-edge technology, I lead dynamic teams in forging impactful partnerships and implementing innovative solutions that redefine the standards of hospitality.
Leads, drives and influences various aspects of the business to enable it stay relevant to its investment partners. Builds and supports commercial and operational teams across continents and leads various innovation initiatives to provide more opportunities to owners and possibilities to guests.
With a current portfolio of over 70 hotels, resorts and spas spanning six brands, Centara represents the largest Asian hotel operator with an established pipeline for continued expansion into new destinations. As VP of Global Sales, I am responsible for the complete global, regional and domestic strategy across the sales and revenue disciplines. Encompassing total rooms revenue, banqueting, MICE and all channel management, I set the direction and implementation of yield strategies and market mix for optimal performance and preparation for expansion into new markets. From Centara Grand to the newly launched COSI brand, I oversee global offices, country directors and local director's of sales. With a keen eye for opportunity and resilience in changing market conditions, my role spearheads Centara's vision to build international brand awareness and recognition through strong leadership.
Currently hold a dual leadership role responsible for exceeding a regional and national budget across corporate hotels, 3 and 4 star metro hotels and 5 star leisure resorts. I am responsible for the management of pre and post critical paths for new hotels, strategy across brand, tactical and e-commerce departments and yield and revenue strategies for a cluster of hotels and resorts. As Regional Sales and Marketing Director, I set the strategic direction and execution of all sales and marketing activity for 17 NSW/ACT hotels, managing all revenue segments in the region including corporate, M.I.C.E, leisure, government, trade and international to maximise ultimate profitability. Personal achievements and responsibilities: - Achieved 4% growth ahead of the competitor set in ADR across all Sydney corporate hotels. - Achieved 6% growth in RevPAR and ADR in corporate, metro and regional hotels in NSW/ACT. - Achieved 6% growth in all key accounts into Sydney. - Responsible for the lead negotiation and strategy for all tier one revenue generating accounts. - Part of the senior launch team for integrating ten new hotels into Mantra Group from 2014-15. As National M.I.C.E Director, I manage a national sales and marketing team to drive the strategic direction of all sales and marketing initiatives for 65 conferencing, convention and incentive hotels in Sydney, NZ, Fiji and Indonesia. Personal achievements and responsibilities: - Achieved 31% growth in revenue at our 13 hero conference properties since 2010 and minimum growth of 8% for the last four years in total revenue across total Mantra Group. - Developed and launched the first and now second integrated C&I National Campaign to drive incentive-driven sales across 47 hero hotels. - Achieved staff retention of 95%. - Responsible for key account management, budgets and business plans setting the macro direction for each hotel.
I Looked after the Conference Sales team for Park Plaza hotels in the UK. I was based in London and was the lead on the opening team for riverbank park plaza the biggest conferencing hotel to open in 30 years. I managed a specialised conference sales team of 8 personnel.
I managed and set the strategic growth direction for 60 key corporate accounts booking into the Park Plaza Hotels remit.
I looked after all major key conferencing accounts from initial booking of conference to implementing stratagies that saw significant growth year on year.