Wilson Cai

Digital Experience leader dedicated to optimizing the bridge between technology and the end-user with a little pixie dust.

Singapore

About

The one thing that makes a mediocre service and product different from a premium service, is the delivery, the touch of detail and care.

Experience

  • Manager, Digital Product & Innovation - ANZ at beIN Asia Pacific
    Jan 2025 - Present · 1 yr 7 mos

    - ​ ​App Reputation Management: Spearheaded initiatives to stabilize and boost App Store ratings to a 4-star average through proactive issue resolution and sentiment analysis. - ​User Experience & Retention: Minimized churn by identifying and solving root-cause friction points in the user journey, from login to live stream. - ​Cross-Functional Leadership: Partnered with Engineering and Product teams to prioritize technical and UI/UX fixes based on "Voice of the User" data. - ​PSP Migration & Strategy: Led the end-to-end migration to a new Payment Service Provider (PSP), optimizing regional subscription workflows and increasing transaction success rates. - ​Vendor Negotiation: Secured a high-value PSP partnership, delivering 15%+ in cost savings while ensuring alignment with long-term business scalability. - ​Subscription Lead: Directed strategic deal migrations, ensuring technical integrations met both financial efficiency and UX standards.

  • The Walt Disney Company (6 yrs 1 mo)
    • Disney Store APAC E-commerce Operations & Logistics Management
      Jun 2024 - Dec 2024 · 7 mos

      - Strategic Guest Experience Management (Complaints/appeasement/service recovery) - Lead weekly cross-functional logistical shipment timeline update - Oversees logistical Inbound / Outbound movements - Vendor account management (Warehouse/fright / e-commerce partner) - SG Partner Led Pop Up Account management and commercial lead

    • Regional Project Manager, SEA Lead
      Jan 2023 - Jun 2024 · 1 yr 6 mos

      • Led and supported the successful launch of Disney+ in 6 regional markets - Singapore, Malaysia, Thailand, Hongkong, Taiwan, and Philippines • Spearhead cross-functionals, involving partnerships, marketing, content operations, programming, legal, and technology to ensure timely delivery of the product. • Create project scope plans, mitigated identified risks, resolved issues, and published decisions to ensure timely delivery of the project and programs. • Developed and executed go-to-market strategies in each market to drive product adoption and meet business objectives in collaboration with strategy team. • Led and supported initial market research for each launch market prior to each launch. • Familiar with SOW/MSA legal documentations and requirements reviews and process. • Create and host Steer-co committee to close off outstanding decisions and change requests.

    • PMO SEA / HK / TW | Disney+ / Disney+ Hotstar
      Sep 2021 - Mar 2023 · 1 yr 7 mos

      Project Management Launch lead of both Disney+ Taiwan & Hong Kong. Working with amazing team mates locally and globally.

  • Small Business Owner at The Imperial Factory
    Oct 2019 - Jan 2021 · 1 yr 4 mos

    https://www.facebook.com/ImperialFactory/ Having identified the demand for quality SLA Resin 3D printing at affordable pricing. Created the Imperial factory startup to help supply these demands. By understanding the reasons for local high pricing, was able to secure partners in China to keep operation cost low while developing and implementing new QC processes to keep quality in check. Building of brand image in a niche market of collectors in a short span of 6 months gathering 200% sales and 60% of returning customers with a social media follower of 1500.

  • Movie Mania,Singapore (10 yrs 1 mo)
    • Event Manager
      Feb 2018 - Nov 2020 · 2 yrs 10 mos

      - Maintain good rapport with companies, clients, media owners, agencies and exhibitors - Coordinate, plan and manages events directly with agencies and clients while accessing client's needs and purpose. - Plan and manage official social media platforms -Costuming Club - Fantasy roleplaying - Fan film-making - Movie reviews - Props & collectibles exchange - Prop-making courses - Private functions - Workshop tours - Charity appearances - Modelling - Talent grooming

    • Costume Talent
      Nov 2010 - Oct 2019 · 9 yrs

      wearing costumes for charity and paid event: Hasbro annual toy show Singapore toy games convention Birthday... etc

    • Props Production Assistant
      Nov 2010 - Oct 2019 · 9 yrs

      Creation of Props and Movie Replica via the use of Fiberglass Resin, Mould Making, Casting and other materials to make movie/fictional characters coming to life.

  • Account Management Specialist at Dentsu Singapore Pte. Ltd.
    Jan 2019 - Jun 2019 · 6 mos

    Responsible for supporting account managers in managing respective brand campaigns for retaining clients as well as the creation of pitch decks for new clients. While continuing to help bridge the gap and manage expectations between internal and external stakeholders. Key daily include the creation of creative, tactical, and revision briefs for the internal creative team to work on. Accounts managed: M1 - print ads - digital deliverables LTA - digital deliverables - concept train - Bus wrap - printed deliverables Legrand - product print ad Shiseido - Events exclusive Changi product Launch