Alistair Wilson

Growth and value-focused professional with 20+ years’ experience conceptualizing, developing, implementing, and growing innovative commercial B2B and B2C projects, sales channels and solutions on a global basis.

Aalborg, North Denmark Region, Denmark

About

Ability to own the vision for digital tools and drive business transformation into new digital standards. Expert in increasing sales by devising and implementing best e-commerce management strategies. Possessing an entrepreneurial and innovative mindset with a deep understanding of digital sales, e-commerce processes and systems/digital infrastructure. Aptitude in translating strategic initiatives into operational plans and managing agile projects and products effectively from start to finish. Capability to take ownership of the digital product portfolio and accountability for the product's evolution, performance, and success measurements. Fundamental understanding of E2E user experience, business, and IT architecture as well as related system and process dependencies. Independent and self-motivated with a desire for continuous learning and personal development.

Experience

  • Principal Product Owner at NKT
    Jul 2023 - Present · 2 yrs 10 mos

  • Danfoss (Nordborg · Hybrid)
    • Senior Product Owner / Product Manager - Digital Customer Experience - Danfoss Group IT
      Jan 2015 - Jun 2023 · 8 yrs 6 mos

      Steer operations associated with the digital platform, strategic digital direction, and backlog management of electronic commerce services growing digital commerce into a multi-billion euro sales channel. Led the successful implementation of the SAP Hybris / Commerce Cloud setup, overseeing its global rollout across 48 sales companies. Managed projects of global e-commerce within the newly established digital customer experience department. Maintained strong relationships between business stakeholders and the digitalization strategy, ensuring effective collaboration and alignment. Oversaw the management of the product backlog, coordinated development activities and priorities, and collaborated with the scrum master on release cycles. Aligned stakeholders with innovative operational approaches, including the utilization of composable architecture and microservices. Led efforts in building a common e-commerce platform vision, technology, and product roadmaps. Conducted vendor selection and identified suitable development partners for subsequent pilot implementations. Successfully replaced existing fragmented solutions, consolidating them into one cohesive e-commerce solution. Executed agile practices alongside new internal and external development partners, ensuring efficient project delivery and high-quality results.

    • eBusiness Manager - Cooling Segment
      May 2001 - Dec 2014 · 13 yrs 8 mos

      Experienced professional with a proven track record in leading overall digital operations. Highly skilled in providing effective consultation and overseeing single and multiple projects of global e-business and e-commerce within the largest division of Danfoss. Adept at managing operations from both an operational 'day-to-day' and management perspective. Expertise includes acting as a key point of contact between customers, sales management, and IT development teams to ensure successful consultancy and implementation of various B2B eCommerce, EDI projects, and Robotic Process Automation initiatives. Proficient in utilizing global e-commerce Key Performance Indicators (KPIs) with country-specific targets and aligning the personal bonus system with specific e-commerce strategies at all levels.

  • Destal Communications (Icelandair Group) (Reykjavik, Iceland)
    • Senior eCommerce Consultant
      Sep 2000 - Mar 2001 · 7 mos

    • eCommerce & Business Development Consultant
      Feb 2000 - Sep 2000 · 8 mos

  • Business Development Consultant at Landmat Inc. (Acquired by Enpocket then Nokia)
    Feb 2000 - Mar 2001 · 1 yr 2 mos

  • Business Development Consultant at Prudential Assurance
    Jul 1999 - Jan 2000 · 7 mos