Toronto, Ontario, Canada
I have over five years of experience in UX design, working with innovative companies such as Optimity and Knowledgehook, where I designed engaging and user-friendly web and mobile applications for the health and education sectors. I am passionate about solving complex problems, creating positive impact, and learning new technologies and trends in the UX design field.
- Transitioned a web-based geology software to a cloud-based desktop application by conducting virtual interviews with subject matter experts to understand current usage patterns and identify key areas for improvement - Conducted detailed data analysis from research and presented the results to stakeholders. Research findings identified inefficiencies in the onboarding user journey - Wireframed designs using Miro to support product development strategies - Prototyped multiple variations using Figma and tested with users to align for the best possible solution
- Led the User Experience roadmap, aligned product development with business objectives. Achieved a 20% increase in user engagement and a 10% growth in both free and paid customer acquisition through strategic UX initiatives - Fostered collaborative relationships with Front-end and Back-end Developers, ensuring project priorities, constraints, and scopes were aligned within an Agile Scrum framework, facilitating efficient and effective product development cycles - Conducted user interviews, synthesized data, wireframes, and high-fidelity prototypes
- Collaborated closely with product managers, designers, and developers to develop actionable solutions that aligned with strategic goals - Executed comprehensive user research through interviews, observational studies, and conducted usability testing involving direct interactions with teachers. Analyzed and synthesized data, resulting in a 30% increase in user engagement - Translated teachers' needs into strategic and innovative design solutions, including the creation of sitemaps, wireframes, and accessible user interfaces, ensuring an intuitive user experience - Maintained ongoing engagement with the teacher community for usability testing and feedback to drive continuous improvements, significantly improving the product's user experience
- Streamlined process from architectural drawings to print-ready graphic files by using automated actions within Adobe and increased efficiency by 200% - Designed community marketing brochures and handouts while maintaining branding standards, and made on-demand edits to architectural drawings - Collaborated with architectural/marketing managers, architectural/marketing coordinators, and printing specialists to improve efficiency, teamwork and communication