Wilson Lim

Commercial | Transformation | Payment & Loyalty

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About

Experience

  • BonusLink (Full-time · 3 yrs 3 mos)
    • Head of Business Development
      Sep 2022 - Jul 2024 · 1 yr 11 mos

      - Formulate and implement strategic plans to enhance commercial growth, expand BonusLink's network and reinforce brand's market relevance through partnerships. - Drive comprehensive business development and operational activities to broaden the scope of BonusLink ancillary products, including closed-loop payment services, data services, points exchange, affiliate marketing, vouchers & redemptions. - Project lead for various strategic initiatives, including integration of RPP with Ambank for Duitnow, bill payments and merchant onboarding digitization.

    • Head of Key Accounts
      May 2021 - Aug 2022 · 1 yr 4 mos

      - Drive revenue growth. - Supervise key strategic initiatives for digital transformation within BonusLink's ecosystem - encompassing e-commerce, digital CASA onboarding, marketing technology, data management, tiering program and loyalty CRM. - Foster relationships and pursue collaborative ventures with BonusLink shareholders alongside with non-shareholder accounts.

  • Sourcing Manager at AirAsia MOVE
    Sep 2019 - May 2021 · 1 yr 9 mos

    - Orchestrated and spearheaded merchant acquisition endeavors across three platforms within AirAsia.com Superapp - Activities, Unlimited Deals and Airasia Food - Engaged in collobrative efforts within internal stakeholders to create new business model and refine procedures for enhanced departmental efficiency - Facilitated communication and cooperation with both internal and external stakeholders to drive market expansion, taking the lead of merchant acquisition from onboarding phase through launch and subsequent scaling. - Launched five market expansion across Malaysia, Singapore and Thailand for Activities, Unlimited Deals and Airasia Food on time critical milestones.

  • Senior Key Account Manager at Fave
    Mar 2016 - Aug 2019 · 3 yrs 6 mos

    - Ensured continuance of key merchants partnerships by developing strong communications of Fave's strategy and value proposition to drive business growth. - Worked with senior management to identify and execute new strategic projects to drive business growth within existing products and new business models.

  • Key Account Manager at Groupon Asia Pacific
    Feb 2015 - Feb 2016 · 1 yr 1 mo

    - Help maintain relationship and rapport with key accounts - Planning and forecasting sales pipeline. Weekly KPIs. - Covers end-to-end Business Development management: ­ Search of new and potential strategic partners. ­ Evaluate new partners. ­ Develop pitch and proposal to new partners. ­ Negotiate and secure of new partners. ­ On boarding of new partners. ­ Continuous management of new partners. - Strategizing and negotiating quarterly or annual partnerships via sales data accumulated - Work closely with Strategic Planners and Country Manager to develop key accounts and to ensure that every deal that goes live on platform meets quality standards - Good understanding of local ecommerce market and sales factors.