Singapore
With over 6 years of experience in product strategy, design, and innovation, I specialize in helping organizations develop impactful products and services that balance business goals with exceptional customer experiences. My design background enables me to create solutions that resonate with users while delivering measurable business results. I have a strong focus on customer experience, helping organizations adopt test-and-learn approaches to refine their products and services. Working with cross-functional teams—commercial leaders, designers, engineers, and product owners—I’ve launched impactful products and features that drive growth and improve customer engagement. I also bring experience in leading teams and managing senior stakeholders, including C-suite executives, to guide decision-making and deliver measurable outcomes. I’m always open to exchanging ideas about product strategy, user experience, and scaling innovation. Let’s connect.
Part of AIS (AI Insights & Solutions) Product Management & Innovation Consulting
Digital Transformation Office • Partner with Product Launch teams to shape and launch new insurance business model, leading user research and product strategy across research planning, ethnographic studies, prototyping, and stakeholder storytelling for executive alignment • Facilitate design thinking workshops for interns and graduate trainees, covering key principles of user-centric innovation and collaborative problem-solving
Service Designer Digital & Innovation, under Products Group AAPAC • Mapped user journeys, built interactive prototypes, and developed curated visuals to support storytelling across aviation, hospitality, automotive, life sciences, and retail sectors • Contributed to business development by proposing digital transformation roadmaps for clients in confectionery and life sciences industries • Led concept, design, and delivery of a sales enablement tool, collaborating with external developers and overseeing UAT ahead of beta launch
Worked on a collaborative research project with NUS Center for Ageing Research in the Environment, NUS DID,URA and MOH on “Designing Future-ready and Sustainable Nursing Homes for Person-Centric Care Models in Communities” by conducting ethnographic research at different nursing homes and presenting insights collected to stakeholders.
• Launched Quotidian Pen on Kickstarter in August 2016, funded successfully at S$71,406 with 638 backers • Quotidian Pen - The World’s First Magnetic Propulsion Pen. A minimal pen with a magnetic mechanism that will change the way you see, use and fidget with a pen. • Featured on The Gadgeteer, GadgetFlow, Men's Gear, GearHungry, The Awesomer, Core77 and others. www.kickstarter.com/projects/1829030706/quotidian-pen-the-worlds-first-magnetic-propulsion