Germany
- Led a multi-disciplinary team across Search, Affiliate & Partnerships, and Social Marketing, leveraging data insights to optimize budgets, generate qualified leads, and achieve ECOM Net Sales targets with strong ROI. - Translated e-commerce and DTC goals into effective performance marketing strategies, collaborating with key stakeholder to execute impactful 360° campaigns. - Spearheaded the adoption of new automation solutions in collaboration with Data Engineers and Scientists, innovating and future-proofing tech stacks to boost efficiency and effectiveness.
Responsible for overseeing multiple PPC campaigns for eCommerce brands, encompassing Google Ads, Bing Ads, remarketing, display advertising campaigns, and affiliate marketing.
In the Global Brand and Communications team, I orchestrated the operational execution of rebranding initiatives for both online and offline advertising creatives, closely partnering with digital advertising, design, and translation agencies to ensure timely completion. Additionally, I initiated customer journey mapping to optimize communication strategies for effectively reaching and engaging key decision-makers at key accounts.