Willum van den Hoogen

Managing Director at Florius International FZCO

Dubai, United Arab Emirates

About

Floriculture, Technology, Entrepreneurship, Cold Chain Management, Market Economics, Air Cargo Logistics, and Politics.

Experience

  • Managing Director at Florius Flowers
    Jul 2013 - Present · 13 yrs 1 mo

    At Florius, we supply a wide-ranging variety of fresh flowers, grown on the great highlands of Kenya, Ethiopia, and Colombia. These flowers are cultivated utilizing exceptional methods and procedures, resulting in consistently fresh, healthy, and long-lasting flowers.

  • Vice-Chairman / Treasurer & Expo 2020 Dubai Related Affairs - Member of the Executive Comittee at Netherlands Business Council UAE
    Apr 2016 - Mar 2022 · 6 yrs

    The Netherlands Business Council UAE (NBC) serves as a platform for its members to network, foster, and promote business connections with like-minded professionals, business councils in the GCC region, and the Netherlands. NBC organizes a variety of activities aimed at enhancing business opportunities and supporting the Dutch business community in the region. As a non-profit local association under UAE law, the NBC operates under the umbrella of the Dubai Chamber. It is officially recognized by UAE authorities as the representative body for Dutch companies and individuals operating in Dubai and the Northern Emirates.

  • Regieteam Coöperatie 2020 at Royal FloraHolland
    Jul 2016 - Jun 2017 · 1 yr

    Cooperation 2020 was a project designed to engage with the 4,000 members of Royal FloraHolland. The initiative focused on understanding their motivations for membership, identifying shared values, and shaping the future of cooperative governance. Over the course of a year, we organized town hall meetings to foster meaningful discussions with members. My contributions centered on tariffs and international affairs.

  • Co-Founder at Genkgo VOF
    Jan 2009 - May 2012 · 3 yrs 5 mos

    Genkgo is a pioneering IT firm that seamlessly integrates Website Management (CMS), Relationship Management (CRM), and Mass Marketing, all with simplicity and efficiency at its core. Our in-house developed Genkgo web software is offered at a fixed monthly rate, complemented by custom-designed solutions tailored to your specific needs.

  • Business Internee at Mayesh Wholesale Florists
    Sep 2008 - Feb 2009 · 6 mos

    Contributed as a student intern to various departments within the Mayesh Wholesale Florist chain, consisting of 15 locations and over 200 employees. Focused on the shipping department, implementing improvements in logistics and IT to optimize operations.