Los Angeles, California, United States
As the SVP of Brand and Media Partnerships at Culture Genesis, I drive strategic partnerships with leading brands such as General Mills, Unilever, State Farm, Hyundai, McDonalds, Mars, TCCC, and Ford to name a few. My focus is on maximizing ROI through innovative YouTube media tactics that authentically engage both multicultural and general market audiences. With over a decade of experience in digital media, I specialize in crafting culturally relevant, data-backed strategies that blend targeted media, creator marketing, and premium branded content to deliver measurable impact. In my role, I’m passionate about helping brands navigate the digital transformation, delivering high-quality, scalable solutions that resonate with today’s diverse and dynamic audiences. Through tailored executions and a deep understanding of consumer behavior, I ensure that our advertisers stay ahead of the curve, achieving both business and cultural relevance in an ever-evolving marketplace.
Oversee & manage all Brand Partnerships initiatives including premium YouTube reserve buys, Programatic Pre-roll, Branded Content, and Creator Activations.
3T is a Business Development consulting company focused on driving business growth for strategic partners through culturally relevant brand & talent partnerships, along with targeted media distribution.
Mars Reel is a cross-platform, Sports media company backed by LeBron James, Dwyane Wade, Drake, and AT&T's Otter Media. We reach the elusive Gen-Z and Millennial male audience via short & long form video content covering the top action and stories in high school sports. Responsibilities Include: Strategically landscaping the market and expanding the Mars Reel brand presence among advertisers & media agencies. Leveraging market feedback to establish new partnerships with top tier brands by successfully executing culturally relevant custom video, targeted media, and influencer programs. Aligning Mars Reel’s content, distribution, and experiential strategies with brand and agency objectives.
All Def is a multi-platform media company Leveraging The Cultural Power & Influence of Hip Hop and Comedy. They curate, develop and connect a new generation of content creators to global fans. As Sr. Director of Brand Strategy, I consulted brands who understand the importance of engaging General Market & Multicultural consumers through the lens of Urban Culture and Entertainment. Efforts often included video content marketing strategies across social, targeted pre-roll media, experiential sponsorships, and celebrity/influencer activations.
Channel Factory is a multi-platform video distribution and influencer marketing company. They make YouTube buying easy, safe and efficient through contextual and programmatic video targeting.