Will Marcus

Co-founder, CEO @ Structure of Skin

Los Angeles, California, United States

About

Experience

  • Co-founder, CEO at Structure of Skin
    Feb 2024 - Present · 2 yrs 5 mos

  • Cherlato (Los Angeles, California, United States)
    • Director
      Feb 2023 - Nov 2023 · 10 mos

      • Promoted from Strategy & Operations Summer Associate to Director with P&L responsibilities in February 2023 • Developed fundraising materials including pro forma financial & economic models • Implemented plans for Spring 2023 LA launch – managed vendor & supplier relationships, negotiated relevant contracts, secured licenses & permits, and grew internal team • Coordinated collaborative press campaign between Cher’s internal team, public relations manager, and Cherlato’s press liaison that generated millions in earned media (made the cover of Food & Beverage!)

    • Strategy & Operations Manager
      Feb 2022 - Feb 2023 · 1 yr 1 mo

      Launching a celebrity-owned Gelato brand in Spring '23 • Researched and designed business model and market entry strategy • Developed fundraising materials including financial & economic models • Ongoing implementation Spring 2023 launch plans - product development, marketing & publicity, and ad-hoc fundraising activities

  • MBA Candidate at UCLA Anderson School of Management
    Aug 2021 - Jun 2023 · 1 yr 11 mos

  • Sourcing Research Analyst at Meta
    Jan 2018 - Apr 2021 · 3 yrs 4 mos

    • Developed and scaled organization-wide talent pipelining system by analyzing three years of hiring data to identify common skillsets for each recruiting division. Liaised between cross-functional partners and stakeholders including the director of recruiting operations, hiring team leaders, compliance associates, D&I business partners, recruiters, and sourcers. • Drove U.S. adoption of this strategic pipelining system via multi-channel rollout strategy – divisional product roadshows, team meeting spotlights, and org-wide instructional video series. Expanded initiative to Meta EMEA following success of U.S. launch. • Key consultant to executive role/team on the development and execution of the 2019 “Attract” Talent Engagement strategy that resulted in a total of 68 offers extended. • Conducted deep Boolean search and resume text analysis using natural language processing (NLP) techniques to surface indicators of candidate success, personally bringing in 4,400 diverse leads to the top of the hiring funnel between H1 2018 and H1 2020. Shared novel techniques via six Boolean and diversity search tools mastery workshops for sourcers. • Spearheaded pre and post-event engagement strategy alongside Recruiting Events Team for largest diversity recruiting events that resulted in 55 hires in 2019, a 45% increase from the previous year’s yield.

  • Senior Research Associate - GLG at GLG (Gerson Lehrman Group)
    Jul 2016 - Nov 2017 · 1 yr 5 mos

    Take novel approaches to expand network of industry veterans. Develop programs to address time-sensitive lead generation. Establish new relationships with high value subject-matter experts through cold outreach via email and phone. Provide research in 500+ engagements. Perform due diligence on investments. Liaise between executives and hedge fund clients. Pitch executives on strategies to leverage relevant subject-matter experts.