Laguna Beach, California, United States
Growth marketing executive and former data scientist with 12 + years scaling B2B SaaS, AI infrastructure and developer-tool companies through Product-Led Growth (PLG), Product-Led Sales (PLS), demand generation, developer marketing, performance marketing, full-funnel analytics, CRO and A/B testing. Drove 10–12× revenue, 50% CAC reductions and 3x signup lift at Neo4j (Graph DBaaS / AI Tooling) and CircleCI (CI/CD DevOps). Expertise spans self-serve funnels, developer onboarding, usage expansion, GTM strategy and cross-functional team leadership using Segment, Marketo, GA4, Amplitude, Salesforce, HubSpot and SQL. I began my career as a data scientist, building a deep foundation in experimentation and data-driven decision-making that still anchors every growth play I run today. Impact highlights Neo4j – Owned end-to-end PLG motion for Graph Database-as-a-Service; increased ARR 12× in three years by optimizing conversion rates, activating PQLs and launching developer-focused growth loops. CircleCI – Scaled revenue from $6 M to $65 M in under four years; led marketing analytics, ops and lifecycle, managing CAC, ROAS, attribution and freemium monetization. Core Skills Product-Led Growth (PLG) · Demand Generation · Conversion Rate Optimization (CRO) · Developer Marketing · Go-To-Market Strategy (GTM) · Full-funnel analytics · Developer GTM · A/B testing · Revenue Operations · Team leadership I’m always excited to collaborate with teams building high-growth SaaS, DevTools or AI infrastructure products. Let’s connect on growth strategy, developer marketing or scaling revenue: [email protected]
EDI Infrastructure | API Platform | B2B SaaS | GTM Leadership Brought in as the senior-most marketing leader and member of the executive team to rebuild marketing and accelerate growth at a high-potential, API-first EDI platform. Tasked with developing a modern, scalable go-to-market engine—spanning performance marketing, sales enablement, product-led acquisition, and demand generation. Leading a lean team, including SDRs, and working cross-functionally with product, sales, and customer success to align marketing with revenue goals. Key accomplishments: Led the rebuild of Orderful’s growth marketing function from the ground up, creating foundational systems, team structure, and a repeatable GTM framework. Launched and optimized paid acquisition programs, increasing Return on Ad Spend (ROAS) by over 50% quarter-over-quarter. Developed early-stage growth loops and funnel instrumentation to drive qualified traffic, improve conversion rates, and support the sales pipeline. Partnered closely with Sales and SDRs to improve lead quality and pipeline efficiency, contributing to strong win rates and accelerated sales cycles. Influenced pricing, positioning, and ICP targeting through data-led experimentation and customer insight synthesis. Regularly reported on funnel performance and marketing KPIs to the executive team, aligning efforts with board-level revenue targets. Growth Stack: PostHog, HubSpot, Salesforce, Google Ads, LinkedIn Ads, GA4, Zoom Info
Led Matillion’s low-CAC, product-led go-to-market (GTM) strategy—owning the full early acquisition funnel, onboarding experience, and cross-functional optimization of both product and website touchpoints. Focused on accelerating user activation, improving funnel efficiency, and aligning technical and business personas within a hybrid PLG and sales-led motion. Key accomplishments: Owned and executed the product-led GTM motion, reducing CAC while increasing early user engagement metrics by over 40% in the first quarter. Revamped onboarding via hypothesis-driven experimentation, achieving a 55% experiment success rate and a 30% lift in user activation in under three months. Drove cross-team alignment on data-led decision-making by implementing end-to-end funnel tracking, improving marketing-to-product visibility and increasing conversion rates by 25% across acquisition channels. Created and optimized tailored user experiences for both technical (data engineers) and non-technical (business buyers) personas, increasing satisfaction scores by 20% through targeted UX and messaging improvements. Synthesized findings from global user and prospect research to optimize product-led and sales-led motions in parallel—ensuring a seamless handoff between funnels and improving GTM efficiency. Developed and tested pricing strategy enhancements to address early user friction while preserving alignment with existing enterprise pricing tiers. Growth Stack: Segment, GA4, Mixpanel, LaunchDarkly, Hotjar, Amplitude, HubSpot, Salesforce, Optimizely Skills: Product-Led Growth (PLG) | Funnel Optimization | Data Analytics | Customer Journey Mapping | A/B Testing | Onboarding Strategy | Pricing Strategy | CAC Reduction | User Activation | Hybrid GTM Strategy | Developer and Buyer Personas
Head of Growth | Neo4j Graph Database-as-a-Service (DBaaS) | PLG | B2B SaaS | Developer Tools Led growth for Neo4j’s self-serve, freemium go-to-market (GTM) model—owning end-to-end strategy and execution to drive efficient, scalable customer acquisition and expansion. Over three years, helped grow revenue by more than 10x by operationalizing a cross-functional, metrics-driven growth engine. Key accomplishments: Built and led a high-performing Growth team reporting to the SVP of Strategy and CMO, with full ownership of PLG revenue KPIs: monthly recurring revenue (MRR), new customer acquisition, and product registrations. Developed a product-led sales (PLS) motion to expand MRR accounts into enterprise deals, contributing to sustained ARR growth. Owned the entire customer lifecycle—from web acquisition and activation to monetization, retention, and upsell—ensuring seamless handoffs between self-serve and sales-led motions. Partnered cross-functionally across Product, Marketing, Sales, Support, Engineering, Design, and Executive leadership to align roadmap, customer insights, and GTM execution. Drove >80% YoY MRR growth and >30% reduction in churn by executing a structured program of A/B testing, data-driven hypothesis validation, and monetization optimization. Regularly reported to the Executive team on long-term growth strategy, key initiatives, and commercial performance. Growth Stack: Segment, Looker, Google Analytics, Marketo, Salesforce, VWO, Hotjar, Mixpanel Skills: Growth Strategy | Product-Led Growth (PLG) | Product-Led Sales (PLS) | Go-To-Market Strategy | Customer Journey Optimization | Monetization | User Retention | Funnel Analytics | A/B Testing | B2B SaaS | Developer Marketing | Executive Reporting