Will Johnson

Chief Revenue Officer | SaaS & Construction Tech Growth Leader | 30x ARR Growth | GTM Strategy • Sales Leadership • Revenue Operations • Marketing • Challenger Sales • MEDDPICC

Portland, Oregon Metropolitan Area

About

Leading Home Builders and Land Developers to faster and more profitable project completion through digital transformation and collaboration. Innovative and entrepreneurial business leader with a knack for maximizing & accelerating sales, and building sales teams. Experience selling and consulting in areas of software, media, advertising, multifamily property management, executive recruiting and construction.

Experience

  • TraceAir Technologies (5 yrs 9 mos)
    • Chief Revenue Officer
      Nov 2025 - Present · 9 mos

      TraceAir is the leading site intelligence platform for homebuilders, land developers, and vertical construction teams. Our tools provide real-time site data, progress tracking, and market intelligence—helping teams streamline workflows, improve decision-making, and maximize ROI across every stage of development.

    • VP of Sales
      Jan 2024 - Nov 2025 · 1 yr 11 mos

    • Head of Sales
      Nov 2020 - Jan 2024 · 3 yrs 3 mos

  • Advisor at Dill
    Dec 2023 - Present · 2 yrs 8 mos

  • Advisor at PermitFlow
    Nov 2023 - Present · 2 yrs 9 mos

  • Founder at Buildernauts
    Jun 2023 - Present · 3 yrs 2 mos

  • SR Regional Sales Manager at Viewpoint Construction Software
    Apr 2017 - Nov 2020 · 3 yrs 8 mos

    Headquartered in Portland, Oregon, Viewpoint has built its reputation on 40 years in the construction business. We know the problems that contractors, subcontractors, project managers, foremen, estimators, and architects face in today’s construction world, and our solutions provide the right tool for the job to help them succeed.